Growth in global smartphone shipments will fall sharply this year and keep slowing through 2018, with average prices dropping significantly as demand shifts to China and other developing countries, according to market research firm IDC.
Annual growth in 2014 is expected to be 19.3% and then decline to 6.2% in 2018, IDC said in a report. That follows a 39.2% jump in 2013 when smartphone shipments topped 1 billion units for the first time.
The forecast reinforces concerns on Wall Street that the explosion in smartphones that began with Apple’s iPhone in 2007 is coming to an end, at least in the United States and other developed countries where consumers favor pricey, top-tier handsets.
Smartphone growth in North America and Europe is expected to shrink to single digits and Japan could even see a slight slowdown in shipments in the next few years, IDC said.
Manufacturers are increasingly focusing on China where many consumers are upgrading from basic cellphones to smartphones selling for under $300.
“New markets for growth bring different rules to play by and ‘premium’ will not be a major factor in the regions driving overall market growth,” IDC analyst Ryan Reith said in a report.
The average smartphone selling price for last year was $335, already far below flagship devices like the iPhone 5S or Samsung Galaxy S4, and will fall to $260 by 2018, IDC said.