Each year, the Tech world overflows with innovative technologies. And when you get to Interact with a robotic servant that does most of your daily work and has mannerisms that mirror a live house help, it’s easy to see how Artificial Intelligence is changing the way the world works. But while the robotic servant was fun to interact with, there is no way I’d ever replace my energetic, sometimes neurotic, home helper.
The same thing can be said for marketing campaigns. Technological advances and the growth of the digital world have made it easier for brands to reach a significantly larger audience than ever before. However, brands should look at technology as a way to boost their marketing efforts without completely removing the human element.
This is especially true for social media marketing. Social media platforms got their start as a way to connect with friends and family members, and, while branded marketing has grown rapidly on sites like Facebook, Twitter and Instagram over the past decade or so, brands that incorporate a human touch are seeing much more interaction and engagement than those who aren’t.
Companies should ultimately do what makes the most sense for them and their audience. We have included the below to get started.
Be authentic – First and foremost, companies should stay true to their voice and brand when creating content on social media. This includes both organic and paid content. In addition, companies should not promote controversial topics.
Tell a story – One of the most important ways to incorporate personalized content into your marketing plans is to have your ads tell a story.
Test your platforms and pick which one works best for your message – Not all social platforms are created equal. As such, specific audiences are more active on different platforms, so it can take some experimentation to see where your message might reach the most people within your target demographic. A great way to make sure your content is reaching the right people is to run multiple ads at once on the same platform. Once you’ve allowed each of the ads to run for a short time, review your metrics and adjust based on which ad performs better. Some platforms, like Facebook, even allow you to set up a campaign with multiple creative elements and will automatically adjust placements of each ad to get the most for your money.
Use Facebook and Instagram stories appropriately – Using Facebook and Instagram stories may make your brand seem like it is staying “hip” with the times, but if you are going to push branding or ad elements on these platforms, it needs to be done the right way. These platforms are meant to be used to share in-the-moment pictures or videos with friends and followers so they can keep up with the poster’s day-to-day activities. Branded elements from companies should match that same aesthetic. Ads on this type of social media platform should incorporate movement and tell a story to avoid the interruptive nature of static ads.
Work with an influencer – Working with an influencer who already has a built-in audience is a great way to add a more human touch to marketing campaigns and is growing in popularity every day. Adding influencer marketing to your marketing strategy can significantly increase your brand’s reach and puts your products and services in front of a broader audience. Content cultivated by the influencer can be shared on the brand’s social platforms in addition to the influencer’s pages and is a great way to present content that has a more personal touch.
Incorporate a few of these tips to add a more human feel to your marketing efforts, but remember to stay true to your company’s voice and image. Whether your brand is large or small, a little bit of personalization can go a long way with your followers.
Profiling- DigiBaapp “Your Digital God Father”
The Name itself is enough! In the Blooming prevalence of Digital Marketing in India. “DigiBaapp” a start-up is a new age Premium Digital Marketing Company in the era of Digital Transformation. From past 3 years Digibaapp providing their clients a comprehensive set of professional skills with encompassing the legacy and oath of assisting with sheer quality approach to the clients. “DigiBaapp” attends to unique requirements of each business by following the attributes of offering fearless designs, exclusive innovative strategies and outstanding loyal services to the hardcore.
What Makes Them Your Digital God Father??
“Chronicles of DigiBaapp” – They Believe Stories are for newbies, they come from the phenomena of legacy. – DIGIBAAPP forms the league of DIGITAL SUPREMACY. The Team Comes up with a solutions optimise efficiency by providing mature digital marketing champions for digitally challenged businesses facing lows in the curve of digital transformation. Nevertheless, Digibaapp not just create online presence but also promotes and distinguished the identity that has been painstakingly crafted for the age of the web. Digibaapp highly focus on framing the presence of brand with immaculate data-driven strategies, herculean web presence, mobile applications and social media presence.
Meet the Fathers of “DigiBaapp”
Sagar Karne, with total 15 years of experience into Designing and technology and sales and marketing. Sagar is a successful Founder and the Chief Baapp of the Company who aims to take the Company to 10 million revenue by 2020. He specify it as “Mission 2020”. Sagar heads the team of badass visual artists, diligent developers and Mafioso engineers who are successfully incorporating digital footprints that merge the diverse and a robust worlds of creativity, innovation, design and technology. Sagar is also specialized in Client Relationship Management. With these mix set of skills and possessing 15years of experience with an in-depth knowledge about digital marketing he always accomplishes in cracking High profile business deals.
According to Sagar “Digital marketing is fasted growing industry and lot of people currently changing their career to this industry. Currently there are courses from 12k to lakhs about DM but the actual knowledge comes from dealing with customers in varies capacities. Digital marketing is very big chapter also it takes specialization after a certain point.”
Milind Kanvinde, The Managing Partner at Digibaapp is responsible for business strategies, put a leverage in professional networks, leading across functional teams and examine every nuance of the Company. Milind is specialised in Program and Delivery Management, PMO, Business excellence, project management skills, Quality processes, and Customer relationship improvement. Milind Kanvinde have all over 20+ years of experience in Information Technology, Service industry and 12+ years of Experience of project/team/resource/delivery and program Management including 2 years of experience into digital marketing. He is also a SIX Sigma Green Belt Certified and used his persona in many active projects. He also had been profiled as Excellent Quality Exposure and Internal Auditor.
According to Milind- It is crucial to understand the importance of implementing digital marketing in your business strategy. The use of new media in the 21st century and many years to come is not just a wise investment decision – it’s essential; it’s one of the most efficient marketing channels with many benefits that can help grow and expand your business. With digital marketing, you can see results much faster than you might with offline marketing. The interactive nature of digital marketing strategies helps companies to grow their client base in a short span of time.