Simba Toy’s Krrish 3 toys a rave in India

November, 2013: Simba Toys, one of the leading toy manufacturersglobally,who acquired theexclusive license for Krrish 3 toy merchandise is smiling all the way. There Krrish3 toys are already a rave in the Indian market and are breaking all records like the movie.

This festive season, Simba Toys brought India’s favourite Super hero into their homes by launching an exclusive range of Krrishtoys inspired by the character of the latest franchise Krrish 3. BlendingSimba’s safe quality withthe personality of the characters, Simba Toys exclusive Krrish range includedKrrishfigurines along with other exciting games,providing children a lifetime opportunity to connect with their favorite Indian Superhero.

Speaking on this association, Shree Narayan Sabharwal, Business Head, Simba Toys India said “We are very happy to associate with Krrish3 movie and launch the exclusive toy range inspired by India’s first superhero. This association is an extension of our commitment to meet the needs of our young customers and bring a smile on their face. We have also planned more on-site activities in the rest of the year to engage our young audiences, also giving them an opportunity to meet Krrish live at our store”. He further added, “India is a very important market for us and we are proud and happy that our toys are a major source of edutainment and safe toys for Indian kids.”

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Simba Toysalso has licenses for some of the leading entertainment properties including Cars, The Amazing Spiderman and Avengers, Disney Princessamongst others. With competitive prices, Simba Toys has managed to produce a range to suit all age groups and demographics. Simba Toys are sold worldwide, and all products are subject to stringent regulations regarding manufacture quality and safety, so parents can rest assured.

About Simba Toys

In 1982 Fritz Sieber founded the firm Simba Toys with his son Michael and 5 members of staff. Their core values responsibility, reliability, innovation, quality and service ensured that the small family business became what is today the SIMBA DICKIE GROUP, which employs some 3,700 staff in 30 countries around the globe. In addition to these, there are several thousand employees in joint venture companies. SimbaToys brings together a whole host of brands and thus covers a broad spectrum of playing fields including 6000+ SKU’s. One of the key advantages that Simba Toys offers to both trade partners and consumers is the consistent division of its extensive product range into clearly positioned product lines: for example, the littlest ones can discover the world with Simba Baby, Simba dolls make little girls’ dreams come true and Simba Art & Fun brings creative development into play. Product managers and international designers are constantly working on the product ranges to make sure that all of the toys are always tailored precisely to children’s needs.Simba uses the latest manufacturing techniques in their factories both in and beyond Germany. This, along with innovative design, guarantees that their toy range is second to none for durability and safety.