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Sify Technologies Limited (NASDAQ: SIFY), India’s most comprehensive ICT solutions provider today announced that the Coffee Table book produced to commemorate their 20th year of listing on Nasdaq has won the Gold at the Asia Pacific Stevie awards 2021.
The innovatively packaged book in larger-than-standard size was a runaway winner in the Award for Innovation in Marketing or Sales Literature category with 32 judges voting for it and one judge commenting, “What’s old is new again. Extremely innovative way of presenting the information”.
The entry titled “Reading a book is good for your eyes and our business” uses a nostalgic Tintin styled old-word storytelling that takes decision makers on a journey of Sify’s strengths, woven into a disparate teenage group’s discovery of their capabilities.
Chairman of Sify Technologies, Raju Vegesna, said, “We are delighted that our endeavor to interpret our marketing collaterals through our disruptive DNA has been recognised at the global level. This award proves that an incisive marketing narrative that sets itself away from the run-of-the-mill will undoubtedly draw attention to itself. To be recognised among the best in the business sets the bar higher for all future Sify marketing activities”.