Canada-based Sangoma Technologies Corporation, a leading provider of hardware and software components that enable or enhance IP communications systems for both voice and data, is looking to increase its channel partners from 15 to 100 in tier II cities this year.
It is also looking to increase its manpower in Delhi and Bangalore to increase its focus in the channel. Talking about its expansion plan for the Indian market, Aveek Roy, regional director, Asia Pacific, Sangoma said, “In 2015, we will be investing to grow our base in India. We are adding more partners to push our products. Presently, we have been working with Comguard as our national distributor for catering to enterprise class of products.”
Sangoma has been manufacturing and exporting VoIP gateway to more than 300 countries from its Mysore-based facility. It is working closely with Service Providers, Carriers, Enterprises, SMBs and OEMs.
The company started refocusing actively in last two years and has been working with 15 partners. It has been providing its hardware solution to Army, Military and Defense sector. Other than run rate distribution business, the company is also global certified partner for Microsoft Lync and Cisco Analog gateway.
Roy added, “We are empowering our channel to sell our products. We have also roped in Prima Tel as second distributor for pitching for government projects.”
The company sees huge scope for VoIP business has changed a lot in last 3-4 years, which is opening more business avenue for companies like Sangoma.
Of late, it has acquired all the key assets of Schmooze Com Inc and all the outstanding shares of RockBochs Inc to expand its product integrated offerings. As of now, the company does 35% of OEMs and rest is run rate channel business.