The campaign was launched to spread festive cheer, and received an overwhelming response across India, with many customers winning hourly prizes, including the sleek and stylish Cruzer Force USB Flash Drive. The coveted grand prize of tickets to Hong Kong was won by six lucky couples. All winners were chosen based on a lucky draw.
The nationwide campaign was designed to include the purchase of SanDisk products from its portfolio of microSDHC/microSDXC memory cards, SDHC/SDXC memory cards, USB flash drives and SSDs. With the purchase of a SanDisk Ultra or a SanDisk Extreme high performance product, chances of winning were doubled.
“SanDisk offers an array of memory solutions to capture and share cherished moments – with the festive campaign, we demonstrated the need for high-quality flash memory products, while rewarding our customers with great prizes,” said Rajesh Gupta, India Country Manager, SanDisk. “We are quite pleased and thank our customers for their overwhelming response. A hearty congratulation to all the winners, and we wish the six lucky couples a blissful and memorable stay in Hong Kong.”
Retailer engagement has always been a key focus area for SanDisk, and the festive campaign was also extended to the retailer community. SanDisk rewarded a number of retail partners with silver commemorative coins as prizes. Representatives from SanDisk conducted mystery shopping at SanDisk retail stores to select the winners.