CyberPower’s best-in-class three-phase Uninterruptible Power Supply presents unparalleled adaptability to meet different sizes of data centers, while reducing operating costs with energy-efficient technology – Sandeep Shirodkar, CyberPower, Full Interview

Sandeep Shirodkar, Manager of Channel Sales and MARCOM, CyberPower Systems

Sandeep Shirodkar, Manager of Channel Sales and MARCOM, CyberPower Systems

CyberPower is a global power management solution provider. Its offers high-efficiency power management products, ranging from PDUs, UPS Systems, Racks, Power Management Software, Inverters, Solar Energy Systems, Surge Protectors, Mobile Accessories, etc. CyberPower is committed to develop and offer green solutions in its diversified portfolio. Below is a transcript from a recent interaction between team IT-Voice and Sandeep Shirodkar, Manager of Channel Sales and MARCOM at CyberPower Systems:

Prateek: What is the scope of solar power systems in India? How is the response for the solar power systems by CyberPower in the market?

Sandeep Shirodkar: Solar energy is environment friendly. Hence it is very suitable for India, India being one of the most polluted countries in the world. Solar power is inexhaustible. Thus, in an energy deficient country like India, where power generation is costly, solar energy is the best alternative means of power generation.

With the target at global branding, what we provide is not only award-winning engineering excellence but reliable and innovative power protection for the sense of security. By working with solar panels, the CyberPower products can provide renewable and clean energy, which enables users to save energy costs, help the environment, and use the unlimited resources of solar energy. It is designed to achieve up to 99.9% tracking efficiency by adopting Maximum Power Point Tracking (MPPT) technology, the product can yield the most power available, providing users the highest amount of solar energy.

Prateek: With a shift in government policies a rise in data centers is being seen. What solutions does CyberPower offer in the segment?

Sandeep Shirodkar: Data center infrastructure has been the driving force in the rise of the digital economy. The data center industry has matured rapidly over the past decade and stands ready to meet the challenges of the accelerating transition to a digital world. Energy storage enables large users like data centers to overcome the intermittent generation patterns of leading renewable sources.

CyberPower’s best-in-class three-phase Uninterruptible Power Supply presents unparalleled adaptability to meet different sizes of data centers, assuring maximum uptime of mission-critical equipment and services while reducing operating costs with energy-efficient technology.

A data center requires maximum availability to maintain the seamless operation of IT service. In order to support high-performance service 24x7x365 even under fault conditions, a data center often adopts dual power paths to dual-corded loads. Simply, every load receives power from two independent power sources, each of which is capable of supporting the entire system during a power source failure.

To meet such demand, CyberPower recommends dual power paths for a single server cabinet as follows: both power source paths originating from a generator-compatible Datacenter UPS. The two PDUs in the cabinet are then powered by Input Power #1 and Input Power #2 respectively and distribute power to dual-corded loads. Single-corded equipment can also be integrated into the maximum availability environment by using CyberPower Auto Transfer Switches (ATS). The ATS is designed to switch between two power sources and can enhance power redundancy to equipment with a single power cord.

When one UPS fails, the other UPS will take over to provide power to loads, protecting both single and dual-corded equipment from downtime and ensuring continuous operation all the time.

CYBERPOWER Data center UPS come with a host of the interface, be it the SNMP (Simple Network Management Protocol) or the MODBUS based communication to work in IBMS environment. This advanced software in addition to the conventional monitoring, scheduling also provides control features giving the best of manageability. Hyper-converged datacenters normally operate on a dedicated software layer which CYBERPOWER can easily communicate with a host of options to choose from. Yes, there is a perfect synergy with our power management software. There are various options to choose from including the one which will work on NMS layers.

Prateek: Please tell us more about the GreenPower UPS by CyberPower.

Sandeep Shirodkar: CyberPower has been globally recognized as a brand committed to Green UPS designs. In response to the rapidly rising energy prices as well as the increasing environmental awareness, CyberPower’s patented GreenPower UPS™ energy-saving technology successfully improves UPS operating efficiency while also effectively reduces heat build-up. The advanced technique of GreenPower UPS™ Technology is accomplished by eliminating the unnecessary power loss during UPS operation, enhancing more energy savings compared to conventional UPS systems.

In data centers, UPS systems are like servers that stay operating during the whole year and can easily consume up to 100 times more energy than a standard office building. In addition, reports show that UPS systems normally consume 18% of the electricity for data centers. By adopting CyberPower’s GreenPower UPS™ design, UPS systems are guaranteed to reduce power consumption by up to 93% compared to conventional UPS systems. As a result, it allows IT managers to enjoy significant energy cost savings with energy-saving equipment for data centers and industrial applications.

Prateek: With exponential growth in the economy, what role CyberPower is ready to play as a Power Solution Provider company?

Sandeep Shirodkar: CyberPower has followed a path to success through engineering excellence and quality standards in power protection and computer accessories. At our advanced technology manufacturing facilities, we build a comprehensive line of power protection products, including Uninterruptible Power Supplies (UPS), Racks, Power Distribution Units (PDUs), Power Inverters, Surge Protectors, Mobile Chargers, power management software, and computer peripheral accessories. After years of implementation of a global branding strategy, what we’ve provided to millions of satisfied customers are not only award-winning products but a sense of security. Whether you are an IT professional working in a corporate data center, an owner of a small-to-medium business, or a consumer using electronic devices at home, CyberPower has a wide range of power solutions to safeguard your critical equipment and valued data. After years of implementation of global branding strategy, what we’ve provided to millions of satisfied customers are not only award-winning products but a sense of security. During the past several years, CyberPower has been globally recognized as a brand committed to Green UPS designs. CyberPower is a total power solution provider, devoted to creating maximum satisfaction for our partners and customers.

Prateek: What will be the company’s marketing strategy to position itself as a leader in the power solution provider company?

Sandeep Shirodkar: CyberPower Systems, best in class global OEMs, demonstrated its leading position in power solution by showcasing the diverse expertise in power backup, enterprise power solution, mobile power, remote power management, power management software, and beyond an end-to-end approach for reliable power backup solutions. We are expanding our market and our presence through our initiatives, and we see much more acceptability with better products offerings and an expanded service network through our Initiatives.  We arrange partners to meet at different locations in pan India, it is helping to know each other in a better way and help to expand the company business accordingly.

Today’s businesses require immediate access to critical information and data. To support business operations, IT infrastructure and equipment need clean, consistent power. CyberPower offers advanced power protection technologies that minimize problems and maximize uptime for servers, networking devices, and storage equipment. The market is centralized between innovation and duplication, and we are with open concept to make customers aware of going to the deserving company. Our focus is on Brand Segment and some portions of unorganized scattered Segments. Industrial projection is on Pharmacy, Infrastructure, etc. Our verticals are on the supplements for SMB, Banking, Infrastructure, IT Power Industries, and more.

Prateek: How do you plan to target the diversified Indian market? Are there any special products/services for SMEs and SMBs?

Sandeep Shirodkar: Today the main expectations of the consumers, who are more aware of technology and other aspects than ever before, are looking for features such as quality, reliability, green performance, etc. India is an unmissable long-term growth opportunity for international companies, but it requires a disciplined, focused, and patient approach. To continue to thrive over the next 10 years and beyond, we learn from the past, understand what may affect or shape our business in the future, identify new opportunities, and continuously adapt to changing situations and competitive markets. These all form the backbones of our vision and mission of being a professional power solutions provider. Our vision is to be a professional power solutions provider, delivering innovative and intelligent products to the customers while enhancing contributions to environment preservation.

CyberPower has been offering services to small businesses in India and with the new online direct sales mechanism, small businesses would have a smoother experience in buying solutions fitting their needs. The support is also extended whenever required by SMEs and SMBs in their shift to digital technology. CyberPower’s Backup Series UPS, Smart Apps UPS Systems, Datacenter UPS systems adopt its patented GreenPower UPS™ technology to enhance UPS operating efficiency, reduce heat generation, consume less power, and save more energy costs than conventional UPS models.

As the global power management solution provider, CyberPower has been continuously offering high-efficiency power management products, ranging from UPS, PDUs, Power Inverters, Surge Protectors, Mobile Chargers, Solar Energy System, Power management software, to computer peripherals. With more than 20 years of experience, CyberPower provides excellent hardware and software integration while keeping focusing on green solutions to the broad fields that the brand serves. CyberPower manufactures professional-grade high-quality power protection equipment. These proven, trusted power management solutions meet the most critical requirements of home offices, small-to-medium businesses, corporate offices, healthcare, government, and education facilities.

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