Samsung Electronics Co., Ltd has unveiled new products and services at its Southwest Asia Forum 2013 in Hyderabad. The Company’s deep understanding and insights into consumer needs of the region, are demonstrated through Samsung’s 2013 lineup of products, in which technology enables consumers to discover a world of possibilities.
In 2012, Samsung Electronics achieved record sales of approximately $200 billion. In Southwest Asia, the Company tripled its growth rate over the past three years and achieved more than 35% sales growth in 2012. It also retained its number one position in categories like Flat Panel TVs, Smartphones, Tablets and Colour Monitors.
“Relentless innovation and discovery are the key principles of our business and these are driving our goal to enable consumers to discover a world of possibilities with technology. We work in a dynamic region and consumers today are looking for technology that will not complicate their lifestyles but enrich and empower them,” said Mr. BD Park, President and CEO of Samsung South West Asia.
Delivering on this promise, Samsung unveiled television, smart appliances, connected cameras, mobile devices, printers and enterprise solutions. Sharing innovations from different areas of its business, Samsung has reinvigorated the consumer electronics market with seamless navigation, intuitive control nd personalized user experiences.Samsung’s complete portfolio is on display at the Samsung Southwest Asia Forum at HICC, Hyderabad.
For enterprises, Samsung KNOX provides comprehensive security and protects confidentiality of enterprise data. For consumers, it provides security of personal data while keeping it separate from enterprise data, and facilitates a simple, intuitive user experience. And for partners, it is a consolidated built-in solution that allows broader access to enterprises.
Additionally, Samsung launched its Samsung Technology Enterprise Program (STEP), a comprehensive partner program that empowers partners with competitive, differentiating tools to drive mutual growth and profitability in the market. The program focusses on ensuring that partners are certified and prepared to both sell and service Samsung’s enterprise solutions.