Samsung, India’s leading consumer electronics brand, has partnered with EMBIBE, an AI-powered personalized learning platform, to integrate it into the Samsung Education Hub app. This collaboration aims to transform Samsung Smart TVs and Smart Monitors into effective educational tools, offering students a rich, immersive learning experience at home.
A New Era of Learning on Smart TVs
With this integration, EMBIBE will provide extensive educational coverage, supporting all major Indian and international curricula, including CBSE, ICSE, IB, Cambridge, and State Boards. Additionally, students preparing for competitive exams like IIT JEE and NEET will have access to high-quality interactive learning resources.
The Samsung Education Hub app will feature award-winning 3D explainer videos, designed to simplify complex topics and enhance conceptual understanding. By leveraging EMBIBE’s AI-driven adaptive learning, students can enjoy a tailored educational experience, ensuring they grasp concepts at their own pace.
Transforming TVs into Smart Learning Hubs
“The Samsung Education Hub app is designed to expand the role of smart TVs, making them more than just entertainment devices. Our goal is to revolutionize online learning, making it more engaging and accessible to all. We envision a future where education is just a click away,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.
This partnership builds on Samsung’s broader mission to redefine digital education, bringing high-quality learning into millions of homes across India.
A Personalized AI-Powered Learning Experience
Speaking about the partnership, Aditi Avasthi, Founder & CEO of EMBIBE, highlighted its significance:
“Our collaboration with Samsung TV represents a major step in delivering AI-powered, personalized learning through one of the most trusted mediums. Samsung chose EMBIBE because we have solved two key challenges: creating interactive, multi-modal content and delivering it via an AI-driven personalized experience. This synergy between Samsung’s innovation and EMBIBE’s expertise in ed-tech sets a new benchmark for educational excellence.”
At the core of EMBIBE’s offering is its adaptive practice technology, which tailors lessons based on each student’s learning level. Through the Samsung Education Hub, students can access:
- Video-based learning modules
- AI-powered practice sessions
- Content in English, Hindi, and 10 major regional languages
- 54,000 practice tests
- Personalized performance analytics
Additionally, Samsung is offering an exclusive 50% discount on EMBIBE’s annual subscription when purchased via Samsung Smart TVs.
Availability and Future Expansion
The EMBIBE content will be available on all 2024 Samsung Smart TVs and Smart Monitors and will gradually be rolled out to earlier models. Existing EMBIBE subscribers with Samsung TVs will enjoy seamless login access, while new users can subscribe directly via the Samsung Education Hub.
Earlier this year, Samsung also partnered with Physics Wallah to expand the Samsung Education Hub on its 2023 and 2024 smart TVs. This latest collaboration with EMBIBE reaffirms Samsung’s commitment to enhancing digital education, making high-quality learning more accessible and impactful for students across India.