Sachin Tendulkar invests in IoT startup Smartron India

Indian cricket legend Sachin Tendulkar too seems to have been bitten by startup bug. Indian cricket team’s superstar has invested in Smartron India Private Limited, India’s global technology OEM company.
Commenting on the association, Tendulkar said, “I have always been fascinated by technology. Smartron’s founding vision for the need for a robust product ecosystem in the country to grow is very impressive. We need to support brands that are “designed and engineered in India” by our Entrepreneurs and Engineers that ably compete in the global markets. I look forward to being part of the growth journey of Smartron buoyed by tremendous growth opportunities offered by IoT worldwide.”
Smartron has been operating in stealth mode since August 2014 and is set to launch a slew of smart devices and Internet of Things (IoT) products for consumer and enterprise markets in the first quarter of FY 2016-17.
Smartron is headed by Mahesh Lingareddy who is also the co-founder and CEO of Soft Machines Inc, a US-based semiconductor company with operations in US, India and Russia. The company is riding on the back of the IoT wave by developing products in the areas of smart, sensor, robotics, artificial intelligence, cloud and big data technologies to bring launch smart devices, services and care targeting consumer, enterprise, industrial and infrastructure markets.
Commenting on Tendulkar’s association Lingareddy said, “We are very excited and privileged to have Sachin join us in our journey. He is one of the greatest Indian stories of our times, a true global icon and brand that disrupted the game of cricket, and inspired generations. We at Smartron aim to achieve the same in the technology space by building a global product brand from India, disrupting the IoT market with innovative products and inspiring generations of engineers and entrepreneurs.”