Rubique undertakes massive expansion drive, will expand to a 100 cities by March 2018

Rubique, India’s leading fintech company, is on an aggressive expansion drive and will expand to 100 cities across India by March 2018 in a bid to revolutionize the traditional lending scenario of the country. Rubique is currently present in 27 cities in India, and expects that these new markets will take up substantial credit from the data-driven platform, raising the current total credit disbursed by the company from INR 2000 Cr to triple or quadruple that level. This will be in line with the company’s strategy to take its services to as many Indians as possible.

Rubique has been disrupting the traditional lending process through digitizing the financial sector. Its revolutionary approach integrates tech-driven paradigm shifts into the conventional financial assessment systems, providing the best KYC, credit bureau integration, banking analysis, and enhanced logic through its proprietary matchmaking algorithms and use of new data science methodologies.

Rubique’s unique Online PLUS model comes with paperless-focused features that transform the loan approval and processing – through e-KYC, ranking analysis, and real-time status tracking – into an optimized and efficient system taking up minimal time and greatly increasing accuracy. Rubique’s SPOT, an internal data platform run by Rubique covers the entire consumer journey from lead generation to disbursement for all types of loans and credit cards. Rubique also deploys Rubot, an AI decision engine powered bot that eases the transaction experience by using customer data to match the customer’s financial requirements with the products hosted on the platform. Equipped with these radical technologies, Rubique offers a wide range of loan products and end-to-end loan fulfilment to individuals and MSMEs. The company’s proprietary matchmaking algorithm enables consumers to get the best deal in the quickest possible time while lowering the cost of customer acquisition for the financial institution. Through the deployment of these tech-driven solutions and the access to the products hosted on the platform, Rubique will digitize and optimize the Indian financial sector.

Commenting on the expansion drive, Manav Jeet, MD & CEO, Rubique said, “Small businesses and individuals have traditionally been excluded from the financial system, and they are found across India in urban and semi-urban centres. The delays and inefficiencies of the current traditional lending system makes credit inaccessible to this important driver of the Indian economy. By expanding our reach, we are going to provide relief to this neglected and under-credited section of the Indian economy, leveraging our cutting-edge technology to provide them access to a bouquet of financial services that they need.”

Amid all the fintech firms operating in the country today, Rubique stands out as one of the few success stories driving India’s rapidly-growing digital financial services sector. Recently, the company was selected by Abu Dhabi Global Market (ADGM) to be a part of the first batch of its FinTech Regulatory Laboratory (RegLab) program. The company will now develop and test its fintech innovations further as part of the program. In the Paris fintech forum 2017, Rubique was among 130+ fintech participants shortlisted across 25+ countries. At the prestigious Benzinga Global Fintech Awards 2017-New York, Rubique was the finalist in the category of Best Lending Platform Tool, competing with globally renowned fintech players. Recently, Rubique has also been featured in IDC’s FinTech 101 list for Asia/Pacific and mentioned as one of the 10 fast growing fintechs in India.