RP tech India, Country’s only value-added distributor, has signed up an exclusive distribution partnership with Colorful Technology Company Limited. Headquartered in China, Colorful is a leading manufacturer of graphics cards, motherboards and high-performance storage solutions. With this collaboration, RP tech India has become the exclusive distribution partner and service provider for Colorful Graphics Cards, which are designed using NVIDIA GPUs of GT, GTX & RTX Series to offer seamless gaming experience. Colorful enhances the user experience with its proprietary Silver Plate, One-key OC and I-game Pure Power technology.
Commenting on the collaboration with Colorful, Mr. Rajesh Goenka, Director, Sales and Marketing, said, “We are very pleased to bring Colorful in India. Colorful is the # No 1 brand in China and we are excited to offer their cutting edge solutions in the Indian market.”
Talking about the distribution roadmap for Colorful, Mr. Goenka said, “RP tech India is very bullish over the booming Gaming business and we will leverage this opportunity to grow the Colorful business across the Metros and Non-Metros locations. Simultaneously, we will focus on brand awareness and visibility through various channel engagement and marketing campaigns.”
Highlighting the value proposition RP tech India offers to Colorful, Mr. Wei Luo, General Manager, Sales, said, “The collaboration of Colorful and RP tech India is a wonderful decision. RP tech India is a successful company with a long history rooted in the Indian market. They have the know-how knowledge and solid foundation, which we believe could help Colorful take the first step in India. Most importantly, we share the common mission, which is to bring the premium quality products and services to customers.”
Talking about the go-to-market and channel strategy, Mr. Luo said that Colorful would collaborate with RP tech India to conduct various marketing activities and channel engagement programs to enhance brand awareness in the country.
“Marketing investment is very important for Colorful to expand business and visibility. We will join hands with RP tech India to conduct various marketing activities to enhance Colorful brand awareness in industry. We will highlight our strengths at an early stage as both Colorful and RP tech India are very strong in channel management and sales power. We are also open to exploring more opportunities and co-operation’s with them.”
Commenting on the partnership, Mr. Vamsi Krishna, Consumer Marketing Head, NVIDIA said, “We are excited to have Colorful enter the Indian market as India is starting to become a serious gaming entity that’s recognized in the world stage and Colorful’s entry in the country further exemplifies this fact.”
India, being the youngest country with almost 64 per cent population in the working age group, offers huge growth prospects to the Gaming industry. The growing influence of Gamers, increase in disposable income and growing awareness about professional gaming are fueling the growth of the industry. The Gaming/ Internet Cafe and Do-it-Yourself (DIY) are the two main segments that are developing rapidly and generating demand for gaming hardware solutions, especially in graphics cards. Colorful, NVIDIA and RP tech India are bullish over this market opportunity.