Route Mobile Limited (“Route Mobile”), a leading CPaaS (Communication Platform as a Service) provider to enterprises, over-the-top (“OTT”) players, and mobile network operators, has been selected by Robi Axiata, Bangladesh’s second largest mobile network operator for the deployment of its unified communications as a service (UCaaS) solution. With this deployment, Robi Axiata will be able to open up an additional revenue stream, achieve higher profitability while improving customer experience.
Increasing competition in the Retail market, evolving trends in Customer Services, Preferences, Attitudes and E-commerce are driving the growth of the Voice and Contact Centre sector globally. For Robi Axiata, offering Route Mobile’s UCAAS solution to Enterprise Customers will open new avenues for its voice and contact centre product. They will be able to leverage Route Mobile’s UCaaS solution to conduct business operations, operate their customer care center and marketing-related activities as well.
The Route Mobile UCaaS solution will help Robi Axiata improve upon its uptime, service- and support-related issues. Under the terms of the agreement, Route Mobile’s UCaaS solution will enable Robi Axiata to handle inbound and outbound calls, transfer calls and provide conferencing capabilities, call barging and spoofing, live monitoring and recording, IVR and agent management. Its robust offering will allow Robi Axiata to better serve its existing enterprise customers while also growing its customer base by an expected 15%.
“We have achieved several milestones with this UCaaS project. Route Mobile has successfully forayed into Bangladesh and implemented a first of its kind solution in the industry. Robi will be able to generate a new revenue stream by providing our UCaaS solution directly to its enterprise customers and increase their profit margin. This will serve as an excellent use case for other global operators to follow as well,” said Rajdipkumar Gupta, Managing Director and Group CEO, Route Mobile.
Route Mobile perceived the need for a full-service offering that is currently not provided by any vendor in the market. According to total Industry Insights, the UCaaS Services market size is US $61.07 billion and expected to grow to US $240.17 billion by 2030. With its new UCaaS offering, Route Mobile has positioned itself as a thought leader and pioneer in this space.
“We have been in need of a robust set of services to cater to our enterprise customers. Route Mobile’s UCaaS solution checked all the boxes in terms of functionality, reliability and bringing about operational efficiencies. I am confident we will see an improvement in customer satisfaction figures and also broaden our customer base,” said Md. Adil Hossain Noble, Chief Enterprise Business Officer, Robi Axiata.
Robi Axiata is the second largest mobile network operator in Bangladesh with 54.5 million subscribers and the highest percentage of data users—at 74.2 percent—in the industry. The MNO has introduced several first-of-its-kind digital services in the country and has been a pioneer in taking mobile financial services to the underserved communities. Robi Axiata is also the first company to launch 4.5G service in all 64 districts in the country.
