RFPIO Appoints New VP Sales to Bolster Global Expansion Plans in EMEA and APAC

Astrid Masle-Boer, Vice President, Sales

Astrid Masle-Boer, Vice President, Sales

RFPIO, the leading response management platform, today announces the appointment of Astrid Masle-Boer as vice president of sales to lead the company’s expansion plans and continue advancing its international presence in EMEA and APAC. With an estimated 20% of the company’s revenue from the EMEA and APAC in 2021, RFPIO further aims to expand its international presence with the new leadership team.

In the last six months, the company has witnessed a strong growth trajectory on the heels of two acquisitions including the acquisition of RFP360 to bolster best-in-class response management solutions for organizations of all sizes and InHub, a leading RFx management solution for the investment community. RFPIO also preparing for a year of expansion through investments in hiring and product development.

“A transformation in sales analytics and AI is redefining the way B2B organizations buy and sell. The process has been cumbersome and slow for too long,” says Ganesh Shankar, CEO and co-founder of RFPIO. “Growth leaders have realized they need to prioritize response management and there is a global need. With a huge market opportunity, Ms. Masle-Boer will play a key role in the creation and execution of RFPIO’s global strategy by adding team members and forming new alliances to expand its presence.”

Since its founding six years ago, RFPIO’s product vision has evolved to meet the market needs and include stakeholders well beyond the sales team. The platform’s user base grew by an estimated 105,000 since the start of 2021 alone.

“Astrid is an outstanding addition to our leadership team. She is a proven sales leader with a demonstrated ability to build strategic relationships and will help RFPIO scale international operations.” continued Shankar. “As organizations embrace new work methodologies and environments, Astrid will play a critical role in ensuring that RFPIO’s offering aligns with what our customers need to meet their revenue goals.”

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