RezNext, the real-time online hotel room distribution and travel technology company expands its solution set to online reputation management. RezNext has partnered with TrustYou, an online reputation management company for the hospitality industry, to offer this solution to its clients in Asia, Asia Pacific, Middle East and Africa.
Internet and social media play a pivotal role in helping travellers determine when and where they travel, and online reviews influence 80% of global booking decisions. However online reputation management goes beyond guest reviews and TrustYou’s reputation management solutions enable hotels to access a 360-degree approach while engaging potential guests.
TrustYou’s online reputation management product suite includes: reputation surveys, reputation monitoring and reputation marketing solutions. Reputation surveys allow hotels to actively seek feedback from guests and distribute the feedback to sales channels in the form of reviews. Reputation monitoring enables a hotel to effectively monitor its reputation and respond to reviews from hundreds of sites like TripAdvisor, Google+, Booking.com, all in one simple dashboard. Reputation marketing allows hotels to show off its great reputation with tools like the TrustScore, a single, independent score that takes into account all online comments and reviews written across the Internet.
An increasing number of hotels are recognizing the importance of bringing guests to the hotel directly to communicate and fulfil their transactions. This tie-up between RezNext and TrustYou will enable hotels accessing the RezNext platform to harness the many benefits of TrustYou’s Reputation Machine platform. It will also enable our customers to enhance their online reputation by getting more reviews, which in turn will result in a higher TrustScore.” said Binu Mathews, Member of Board, RezNext.
Access to TrustYou is not dependent on the property management system (PMS) adopted by a hotel and can thus be leveraged by both IDS NEXT software users and other. However, the 3200+ IDS NEXT customers in Asia Pacific, India, Sri Lanka, Middle East and Africa stand to get additional benefits as the PMS is interfaced with TrustYou and thus the hotel’s guest history is further consolidated”, he added
We decided to partner with RezNext as it is a rapidly growing online distribution platform, whose solution set can be further empowered with online reputation management. In today’s highly competitive market, good reviews and a strong online reputation has helped 50% of travel brands to generate direct bookings from various social media platforms. Our solution will help RezNext clients to leverage reviews, content distribution and strategic marketing to drive revenue.” said Ben Jost, TrustYou CEO and co-founder.