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“Revolutionizing the AIDC Landscape: A Deep Dive into Newland AIDC’s Vision, Growth Strategies, and Impact on the Indian Market”

IT Voice: How would you describe Newland AIDCs core values and mission in the Automatic Identification and Data Capture (AIDC) industry?

JP Mishra: Newland AIDC was founded in 1999 as a wholly-owned subsidiary of Newland Digital Technology, with over 20 years of R&D in data capturing enterprise mobility, Newland AIDC has become one of the leading companies in automatic identification and data capture industry. Newland AIDC empowers workforce in retail store floors, warehouse & distribution centres, manufacturing facilities and other industries to transform business with full data visibility and accuracy. Newland AIDC has a global foot print, offices in 300+ countries, 6000+ employees worldwide. Newland AIDC’s existing & upcoming product portfolio comprises of Barcode scanners (corded & cordless, Industrial Scanner and Desktop Scanner), Enterprise Mobile Terminals, RFID solutions, next generation of Wearable devices, Fixed RFID, Vision Camera & Desktop Barcode Label printer and Portable Bluetooth Label printer.

IT Voice: What distinguishes Newland AIDC from its competitors in the industry?

JP Mishra:  The key global participants present in the automatic identification and data capture market are Zebra Technologies, Honeywell, among the leading AIDC players exist in market from past two decades, Newland AIDC, entered India market in 2019 & grown at more than 200% CAGR. Newland AIDC is able to build trust & loyalty among partners & enterprise customers in just few years, as its core strength & belief is delivering value to customer. Any organization is always concerned about their assets that should be maintained and managed properly to enjoy the expanded life cycle. In order to manage them accurately and effectively, you must keep them tracking regularly. Asset tracking is one of the most important tasks in managing an asset, but the concern is, how to keep tracking them all at the same time flawlessly is a hurdle. Newland AIDC has a big portfolio of mobility products which along with scanning products helps end customers in a cost effective way in comparison to competitors, with launching of new innovative technology products for India market will also help our customers to enhance their productivity. Companies are now exploring the potential of AIDC products to track the items right from the manufacturing site to customers’ hands.

IT Voice: What products are expected to be initially manufactured in India, and what significance do they hold for the Indian market?

JP Mishra: Newland AIDC will be initially manufacturing few models of Handheld-scanners & Mobile Computers locally. It focuses to strengthen Indian retail, Supply chain, Logistics, Manufacturing and Government focus on infrastructure

IT Voice: Could you elaborate on the decision to set up manufacturing operations in India under the Make in India initiative?

JP Mishra: The recent announcements by the Indian government on efforts to expand logistics, electronics manufacturing, and digital infrastructure in India are meant to reinforce the ‘Make in India’

IT Voice: How does the current geographical setup in Noida, Bengaluru, and Mumbai facilitate Newland AIDC’s operations and market presence?

JP Mishra: Newland AIDC’s India chapter started back in 2019 with first Office in Noida (NCR region), started operations with few product portfolios, a small team size, now have grown up with head count 3 offices in major metro cities. In last four years, we aimed to build a strong partner ecosystem and creating awareness of Newland AIDC’s existing & upcoming product portfolio which comprises of Barcode Scanners, Enterprise Mobile Terminals & RFID solutions, Barcode printers. Noida (India HO) caters to North region & East region & Mumbai regional office caters to Central &Western India. Bengaluru regional office caters to South India. We incorporated new India entity “Newland AIDC India Services”, opened our own service centres in Noida, Mumbai, Bengaluru to help our end customer in post-sales support, reducing the downtime, leading to enhanced business continuity and operational efficiency.

IT Voice: What was the strategy behind Newland AIDC's entry into the Indian market in 2019, and how has it evolved since then?

JP Mishra: Newland AIDC sees limitless potential in Indian market for AIDC Technologies and offers massive opportunity to manage inventory, delivery, assets, security and documents in retail, e-commerce, manufacturing, healthcare, transport & logistics, government.

Presently, the rising need for supply chain management in numerous industries is catalysing the demand for identification and data capture technologies, such as barcodes, RFID tags, and QR codes to provide real-time tracking and tracing. This, in confluence with rapid digitization and the growing automation across industries, represents one of the key factors positively influencing the market across the globe. Apart from this, the introduction of advanced technologies, such as artificial intelligence (AI) and machine learning (ML), in AIDC solutions to process, manage, store, and share data without human intervention and improve performance to provide more value to customers.

In line with this, the increasing utilization of AIDC for accurate capturing of data and enhanced operational efficiency are fuelling the market growth. Furthermore, government focus on infrastructure projects is stimulating the growth of the market. One of the key opportunities lies in the increasing demand for assets tracking solutions for various industries. Technology advancement, innovation in AIDC  its adoption by the enterprise will also play a key factor in creating a disruption in the Indian market.

IT Voice: How does Newland AIDC plan to address these challenges and contribute to the growth of the AIDC sector in India?

JP Mishra: With limitless potential seen in AIDC, comes with challenges to be combated. The primary challenges seen in AIDC segment predominately includes the need of standardization, data security concerns, integration with existing systems, and ensuring cost-effectiveness for widespread adoption as the use of innovative AIDC tools like fixed RFID, vision camera and industrial scanners could be at expensive affair. Poor inventory and supply chain management.

Also the aftermath of the pandemic left us with the shortage of global chip issue leading to material shortage & delays in delivery. While with a vast experience of 20+ years in R&D, Newland AIDC was well prepared and being the one of the leading manufacturers of chips & were able to fulfil the material on time which strengthened its relationship with its customer building their trust.

IT Voice: What are the growth prospects and challenges for the AIDC industry in India, considering it’s in a relatively nascent stage?

JP Mishra: Automatic Identification & data capture or AIDC is technique of capturing and converting data into a digital file, consisting of Images, audio and other digital data which could be easily fed into the computer without the need of any human intervention. Some of the mostly commonly used AIDC tools are the likes of Barcodes, 1D/2D, QR Codes, RFID tags  biometric systems etc.

The Global AIDC industry Market, which was valued at USD 49.8 billion in 2022 and is earmarked to witness a staggering growth rate of (CAGR) of 12.6% during 2023-2028, market to reach US$ 106.5 Billion by 2028, showcasing its relevance and demand with the leveragement of modern innovative automation.With the rapid boom of e-commerce and the rapid increase in digitization & growing automation across industries is the key catalyst for the growth of the AIDC segment. The primarily role is to bolster the rate of efficiency and accuracy and revolutionize workflow management and play a vital role in streamlining inventory management and aid in making a robust supply chain management.

The further growth can also be attributed to various factors, such as an increased automation need, and greater adoption of innovative technologies. We foresee a limitless potential and massive opportunity of AIDC specially to manage inventory, delivery, assets, security and documents in retail, e-commerce, manufacturing, healthcare, transport & logistics, government etc. Furthermore, government focus infrastructure projects and its push for semiconductor industry to bolster the global supply chain is stimulating the growth of the market.

IT Voice: How does Newland AIDC foresee potential contributions or collaborations that drive technological innovation in the AIDC industry?

JP Mishra: Presently, the rising need for supply chain management in numerous industries is catalysing the demand for identification and data capture technologies, such as barcodes, RFID tags, and QR codes to provide real-time tracking and tracing. This, in confluence with rapid digitization and the growing automation across industries, represents one of the key factors positively influencing the market across the globe. Apart from this, the introduction of advanced technologies, such as artificial intelligence (AI) and machine learning (ML), in AIDC solutions to process, manage, store, and share data without human intervention and improve performance to provide more value to customers.

Moreover, the increasing adoption of AIDC systems for data security in financial institutions is creating a favourable market outlook. In line with this, the burgeoning healthcare industry and the increasing utilization of AIDC for accurate capturing of data and enhanced operational efficiency are fuelling the market growth. Furthermore, government focus on infrastructure projects is stimulating the growth of the market. Technology advancement, innovation in AIDC & its adoption by the enterprise will also play a key factor in creating a disruption in India market.

IT Voice: In the current context, what would you say are the key objectives or plans on the horizon for Newland AIDC in India?

JP Mishra: The recent announcements by the Indian government on efforts to expand logistics, electronics manufacturing, and digital infrastructure in India are meant to reinforce the ‘Make in India’. Manufacturing vertical will be the focus for 2024, we have launched Industrial Scanners portfolio specially for electronics & auto manufacturing companies. Smart wearable devices, which we had introduced last year in India market, Barcode desktop printers & Fixed RFID. We are planning to introduce industrial automation portfolio to support basic track-and-trace applications to complex inspection, recognition and guidance tasks.  We will be adding Fixed Industrial Scanners, Ideal for high-volume industrial scanning environment; our stationary devices will follow items through production, storage and fulfilment operations, delivering on speed and accuracy. Smart Sensors & Machine vision Cameras for simple track-and-trace to complex quality inspection, our smart vision sensor and smart camera solutions will offer real-time data and actionable insights on critical operations. We are also in initial stage of manufacturing few products in India this year under “Make in India” initiative”.

IT Voice: What is your vision for Newland AIDC’s future growth and the role it plays in shaping the AIDC sector in India?

JP Mishra: We are committed to bring new innovative technology products for our customers like wearables, fixed RFID, vision cameras, etc. which will help our customers increase productivity with low operational costs. The priority is to strengthen our own post-sales support across India region which will reduce downtime of end customers. Newland AIDC will be introducing industrial automation portfolio to support basic track-and-trace applications to complex inspection, recognition and guidance tasks. We will be adding Fixed Industrial Scanners, Ideal for high-volume industrial scanning environment, our stationary devices will follow items through production, storage and fulfilment operations, delivering on speed and accuracy.
Smart Sensors & Machine vision Cameras for simple track-and-trace to complex quality inspection, our smart vision sensor and smart camera solutions will offer real-time data and actionable insight son critical operations.

Presently, the rising need for supply chain management in numerous industries is catalysing the demand for identification and data capture technologies, such as barcodes, RFID tags, and QR codes to provide real-time tracking and tracing. This, in confluence with rapid digitization and the growing automation across industries, represents one of the key factors positively influencing the market across the globe. Apart from this, the introduction of advanced technologies, such as artificial intelligence (AI) and machine learning (ML), in AIDC solutions to process, manage, store, and share data without human intervention and improve performance to provide more value to customers. Moreover, the increasing adoption of AIDC systems for data security in financial institutions is creating a favourable market outlook. In line with this, the burgeoning healthcare industry and the increasing utilization of AIDC for accurate capturing of data and enhanced operational efficiency are fuelling the market growth. Furthermore, government focus on infrastructure projects is stimulating the growth of the market. Technology advancement, innovation in AIDC & its adoption by the enterprise will also play a key factor in creating a disruption in India market.

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