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Targeted at the youth of the country, RealMe 1 was introduced with an extremely lucrative pricing strategy, offering the World’s first 12nm AI CPU MediaTek Helio P60 together with AI Shot Technology and a huge 6GB RAM+128GB ROM storage version, making it the highest cost to value product in India. Ranked as Amazon.in’s best seller for the day, RealMe 1 received over 2 million notifications before going on sale. Speaking on the first sale, Madhav Sheth, Chief Executive Officer of RealMe said, “We want to thank Indian consumers for their immense trust in us. As a new start-up brand, we are glad to have received such a positive response for RealMe 1 in our first sale itself. We are confident in our product and believe it has the potential to be a real disruptor in the online smartphone segment. Though we didn’t plan a flash sale, the response from the Indian consumers have been way beyond our expectations. We have increased our production capabilities to ensure we the customer demands.”