The Managing Director, Rashi Peripherals Mr.Suresh Pansari, highlights the growth areas of his company and comments on general business trends.
Vikas Gupta- what is your vision on Rashi Peripherals for the next two years?
Mr. Suresh Pansari- Rashi in next two years should grow more than 30% year after year. Apart from topline growth, we want to increase our penetration to more than 850-900 Towns in next two years. .
Vikas Gupta- what are Rashi’s focus areas in India in terms of the markets, industries and verticals that will help you maximize the potential?
Mr. Suresh Pansari- Rashi Focus Area is Software, Cloud, Mobile Devices, apart from new business/products lines such as Pharma and LED Lights.
Vikas Gupta- what is Rashi Peripherals India’s roadmap for 2013?
Mr. Suresh Pansari- Rashi’s Roadmap for 2013-14 to grow more than Rs. 2200+.
Vikas Gupta- what is your growth strategy here? What are the engines of growth for Rashi Peripherals in India?
Mr. Suresh Pansari- Growth strategy planned by Rashi is to Geo Expansion. We want to increase our direct supply contacts to 850-900 Towns of India. Regarding Growth Engines, we are expanding in Existing Brands as well in new Brands year after years.
Vikas Gupta- What kind of strategy have you planned to position Rashi Peripherals Product successfully in the market?
Mr. Suresh Pansari- Rashi peripherals is the most admired and no. 1 value added distributor in the country. We firmly believe in providing more to our partners than just product pricing. Hence we have a separate vertical for services in the name of Rptech care center and dedicated team of marketing professionals, help drive the SI/ consumer demand.
Vikas Gupta- Currently, which product segments of Rashi Peripherals are doing well in the market and which you are focusing for the current quarter?
Mr. Suresh Pansari- Rashi is doing well in Storage- Hard Drives, Flash Memories, Note Books, Mobile Phones, Networking, After Market Options/ Peripherals etc.
Vikas Gupta- What are some of the points where Rashi Peripherals products score over the competing forces in India?
Mr. Suresh Pansari- In Rashi , we have Best of the Brands in each of the Product Category such as SanDisk, Toshiba for Storage, Lenovo, Asus for Note Books, Samsung for Mobile , Intel for Processors, Netgear in Networking etc.
Vikas Gupta- How many channel partners do you have? Do you have any channel related initiatives to drive channel growth?
Mr. Suresh Pansari- Rashi is getting support from, more than 9000 Channel Partners regularly. We are carrying Channel related initiative CBF annually to drive Channel Growth.