Rashi CBF IX, all set to ROPE in partners – IT Voice | Online IT Media

Rashi CBF IX, all set to ROPE in partners

image001The much awaited, most anticipated, ninth edition of Rashi CBF is all set to kick start from Srinagar on 18th Nov 2013.  ‘Channel Business Forum’ popularly known as CBF is one of the largest & oldest event in the IT industry. This is forum where Rashi brings their vendors for a common show case focused to the ever growing smaller towns of India. This year CBF will be held in 30 towns with population between 1 lac to 5 Lac.

Previous year theme of Win IT won hearts of partners, so this time Rashi decided to be more innovative and focus on the four most important qualities of a business i.e. R- Relationships, O-Opportunity, P-Profitability and E- Ethics. All these 4 characteristics bonded together in a secure ROPE which ensures a higher ROI for partners. To achieve ROPE, Rashi team will be aptly showcasing ECS, Intel, SanDisk, Lenovo, Norton to channel partners across 30 Towns of India.

Relationship – Rashi believes in keeping relationships intact which is the sole reason for the 25 years of mutual growth for the partners. In fact the recently GFK survey highlighted Rashi as the most channel friendly company.

Opportunity – Rashi has continuously strived to bring out the Best product lines especially from vendors like ECS, Intel, Lenovo, Norton, SanDisk and others.

Profitability – Business means profitability and we have always strived to consistent ROI for our partners.

Ethics – Full filling our commitments is one of our core values of business. The trust that the partners have is a result of the Rashi’s strong ethical values and the ability to implement it on every situation.


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Mr. Rajesh Goenka, VP- Sales and Marketing, Rashi Peripherals commented by saying “Rashi Peripherals will not use the traditional mode of presentation but use the concept of our Child Hood game of Snakes & Ladder – ROPE. The concept will be used to educate partners on benefits of Rashi ROPE in manner never seen before.”

About CBF

Rashi is known for its various innovative marketing programs with conceptualizing and implementing schemes/rebates being its key strengths. One of its very popular flagship events is the Channel Business Forum (CBF) which is an equal opportunity forum that brings together participating vendors and channel partners on a common platform. Started off in 2005 Rashi initiated CBF event series to inform, educate and train channel partners on the upcoming technologies and products. All 8 edition of CBF together have covered more than 28585 partners in 200+ cities.

About Rashi Peripherals Pvt ltd

Rashi Peripherals – Adding Value beyond Logistics

Rashi Peripherals has emerged to be one of the leading value added distributors in the country with 24 years of presence in IT Distribution. Today Rashihas 59 branches offices and 63 centers spread across A, B, C & D class cities of India and more than 8300 Partners/Customers in 650 cities/Towns. Our distribution brands comprise of World leaders like ADATA, AMD, APC,ASUS, ECS, HP, INTEL, LOGITECH, LENOVO, NETGEAR, NORTON LEADTEK, PLANTRONICS, SANDISK, SAMSUNG, TARGUS and TOSHIBA.

Rashi has grown consistently over the years @ CAGR of 29% with revenue of 330 Million USD / Rs.1800 crores for FY 2012-13. Rashi is selling to 9000 partners in almost 600 towns

Rashi team of 300+ sales & marketing professionals help in building the Brand and also strong channel engagement. Dedicated Marketing and PR initiatives make Rashi ‘The Real Value Added Distributor.’

For more information please visit www.rptechindia.com.