Friday, May 31, 2013: Quick Heal Technologies Pvt. Ltd., a leading IT security solution provider, has announced that it has been conferred with the CRN Channel Champion title for record fifth time in the antivirus (AV) category for consumers. This win comes close on the heels of the DQWeek’s King of Channels title. In DQWeek’s survey, channel partners voted Quick Heal as “most channel friendly” company, where the company outdid its competitors under several factors like channel hierarchy, margins, geographical presence and popularity among consumers as “essential AV”.
Mr. Abhijit Jorvekar, VP Sales and Marketing said, “The award is recognition of our sincere efforts to be the most partner-friendly vendor. Needless to say, we are respected not only for serving as a valuable resource for technology integrators but in fostering trustworthy and mutually beneficial partnerships”. “In our case, partner goodwill is also generated because of our exceptional tech support. Cumulatively, we invest in channel partners’ success by offering them above and beyond additional incentives; tools that will help ensure business success. This demonstrates a strong commitment to the partnership,” he added.
Quick Heal’s success has been attributed to three factors.
First, Quick Heal maintains a strong market operating price (MOP) hygiene despite selling its products at twice the price of its competitors. The company has fixed transfer prices at each level of the channel, thus ensuring that there is no undercutting and that partners at every level make assured margins.
Second. The company places strong emphasis on renewals. Many respondents said that their revenue from renewals has increased substantially over the past couple of years. To drive up renewal rates, QH started sending automated reminders. Consumers who renewed their licenses a day before their last date received an additional two months on a 12-month renewal. Several QH partners said that renewals contributed 30-40 percent of their topline but added nearly 60 percent to their bottom line.
Thirdly, the company took strategic measures to improve its presence in South India and launched its dedicated, multi-lingual, toll-free support in Malayalam, Tamil, Telugu and Kannada.
Even resellers selling less than 10 packs a month are benefitted by round-the-year schemes run by the company that help them accrue benefits. The company also stood out for having unique customer marketing schemes such as offering 3-year licenses for the price of a 2-year.
With this laurel Quick Heal has garnered almost twice the share of votes that it had last year, the percentage increase being from 29 percent to over 40 percent.
CRN’s annual Channel Champion awards are based on the results of a series of surveys conducted with top solution providers. The CRN Channel Champions survey is the largest and extensive technology integrator market study in the industry, measuring the overall perceptions of vendor products and services by IT Solution Providers. Awards are presented to vendors based on the perception of their Channel partners in the areas of technological satisfaction, support satisfaction and financial benefits. In