Pulp Strategy’s Digital Platform For Bikers: Trails Of India Crosses 1 Lac Active Users From 300+ Cities

Trails of India , an exclusive social and lifestyle platform for the biking community, today announced reaching the 02-about1milestone of over 1 lac active users, hailing from over 300 cities across the country. Trails of India is bringing together bikers from across the country, to share fascinating biking adventures, also sharing the information on the go, connecting with fellow bikers, planning trips, creating trails and getting the best motorcycling gear, aftermarket parts and accessories from the best brands in the world.

With more than 100000 bikers on the community, Trails of India is on the road to becoming the ideal destination for sharing and growing one’s interest in everything motorcycling. Along with the web version, Trails of India also introduced its app for the Android and Apple iOS users, allowing users to chronicle their previous ride experiences or plan new trails, along with tracking live-trails via checkpoints and pit stops.

“We are elated with the response that Trails of India has garnered in such a short span. We continue to work towards adding features, content and technology which create value for our users and enable the motorcycling community across the country,” quoted Ms. Ambika Sharma, Founder of Pulp Strategy and Trails of India.

Trails of India recently also ventured into the retail segment, making world-class merchandise available within 7 days across India, successfully addressing the challenges of after-market inclusion in the industry. The merchandise section comprised safety gear, gadgets and the right tyres for superbike, bringing together inventory from world-renowned brands like Alpinestars, AGV, Scala, Diesel and Michelin.

Adding another feather in its cap, Trails of India yesterday triumphed with a metal at the 2016 DMA India CREATEFFECT ECHO® Awards. Earlier in the month Trails of India won metals at the IDMA (Indian Digital Media Awards).

On the awards Ambika added, “As a marketer we build communities for brands, Trails of India is the platform where the community is so strong that it is attracting the best motorcycling brands in the world. We have focused on a community by the Bikers for the bikers and carefully craft the content as well as the technology so it provides real value and high levels of engagement” The awards are an endorsement of the product platform and its effectiveness.

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