In this exclusive interview, Mr. Priyatosh Kumar, Associate Director and Head of Graphic Communication & Device Technology, FUJIFILM India, shares insights into the launch of the Revoria Experience Center and its role in accelerating innovation across India’s digital printing ecosystem. He discusses emerging trends in AI-driven printing, automation, sustainability, and how FUJIFILM is empowering customers and partners with advanced production print technologies and skill development initiatives.
IT Voice- Congratulations on the inauguration of the Revoria Experience Center. What was the key vision behind launching this center, and how will it strengthen Revoria’s engagement with customers and partners in India?
Priyatosh Kumar- Thank you. The Revoria Experience Centre reflects Fujifilm’s long-term commitment to advancing India’s digital printing ecosystem. It is designed as a technology validation hub; it enables customers and partners to experience our latest production print solutions firsthand while also supporting media compatibility testing for locally available substrates.
The Centre will also serve as a Centre of Excellence for operators and designers through structured training, workshops, and certification programs. In addition, it has a focus on the photo market, offering experience across premium photo product creation. Overall, the Centre is intended to strengthen customer engagement, support skill development, and help print businesses explore new value-added applications.
IT Voice- How does the Revoria Experience Center redefine the way customers experience technology solutions compared to a conventional product demonstration setup?
Priyatosh Kumar- The Revoria Experience Centre goes beyond a conventional product demonstration setup. It has been created as a working environment where customers can validate real-world applications, test local media compatibility, and understand how FUJIFILM’s production print technologies can address their specific business needs.
Customers can work closely with our specialists to explore different substrates, specialty toner applications, and high-value print possibilities. The Centre also supports capability building through operator training, designer development programs, and hands-on workshops. Our aim is to help customers make more informed technology decisions and identify applications that can add value to their business.
IT Voice- What are the key Revoria solutions and innovations that customers, enterprises, and partners can explore at this center?
Priyatosh Kumar- At the Revoria Experience Center, customers, enterprises, and partners can explore Fujifilm’s complete ecosystem of production print solutions, with a strong focus on high-value, application-driven premium printing. The center showcases the latest Revoria Press portfolio, including the newly launched Revoria Press PC2120, which features advanced AI-driven automation, intelligent pre-press optimization, and stable one-pass six-color printing with an extended color gamut enabled by the newly developed green toner.
Beyond the hardware, visitors can experience a wide range of specialty toner applications, including pink, gold, and silver, along with media validation across diverse substrates such as specialty papers, embossed materials, and films. The center also demonstrates practical applications across commercial printing, promotional materials, short run packaging, and premium photobooks. In addition, customers can participate in operator training, designer development programs, and hands-on application workshops, helping them unlock new creative possibilities, improve productivity, and develop differentiated, value-added print offerings for their businesses.
IT Voice- India’s digital transformation journey is accelerating across industries. How do you see the demand for advanced printing, imaging, and workplace technology solutions evolving in the Indian market?
Priyatosh Kumar- India’s digital printing market is evolving rapidly, driven by the need for shorter runs, faster turnaround, greater personalization, and higher-quality output. Customers across commercial printing, photo products, packaging, quick printing and publishing are looking for solutions that can help them respond faster to changing business requirements.
We are also seeing offset printers add digital capabilities alongside their existing infrastructure, particularly for short-run jobs, personalization, and premium applications. At the same time, a new generation of print entrepreneurs is more open to technology-led differentiation. This creates strong demand for solutions that offer quality, versatility, automation, and application flexibility.
IT Voice- What are the major differentiators that position Revoria as a preferred technology partner in an increasingly competitive market?
Priyatosh Kumar- Revoria differentiation is built around technology depth, application flexibility owing to special colors , and media versatlity. The Revoria Press portfolio offers strong colour capability, specialty toner applications, automation with AI driven and consistent output quality, which are important for segments such as, premium commercial printing, quick printers , photo albums, publishing, and short-run packaging.
Equally important is the ecosystem around technology. Through the Revoria Experience Centre, customers can test applications, validate media, work with our specialists, and train their teams. This combination of technology and capability-building is what helps customers extract greater value from their investment.
IT Voice- Channel partners play a critical role in technology adoption. What is Revoria’s strategy to strengthen its partner ecosystem and expand market reach across India?
Priyatosh Kumar- The overall partner ecosystem is central to FUJIFILM India’s ability to serve a market as large and diverse as India. From paper vendor to finishing machine service providers, Our focus is on enabling the entire value chain with the right product knowledge, application understanding, technical support, and demonstration capabilities so that we all can engage customers more meaningfully.
The Revoria Experience Centre will serve as an important resource for our partner ecosystem, allowing partners to bring customers, conduct live demonstrations, and showcase application possibilities in a more hands-on manner. We will continue to support partners through workshops, seminars, focused industry events, and market development initiatives across key print clusters and emerging regions.
IT Voice- How is Revoria leveraging emerging technologies such as AI, automation, and smart workflows to deliver enhanced productivity and efficiency for businesses?
Priyatosh Kumar- At FUJIFILM, automation is focused on making production more consistent, efficient, and easier to manage for customers. In the Revoria platform, this is reflected across areas such as pre-press automation, color consistency, media handling, calibration support, and operator-friendly workflows.
These capabilities help reduce manual intervention, shorten the learning curve for operators, and support more predictable output quality. For print businesses, this means they can handle more complex jobs with greater confidence, reduce rework, and improve productivity. As the industry scales, automation, and smart workflows will play an increasingly important role in helping customers improve efficiency and maintain quality.
IT Voice- Sustainability has become a key focus area for enterprises. How is Revoria integrating sustainability into its products and business practices?
Priyatosh Kumar- Sustainability is one of the core dimensions of Fujifilm’s global corporate philosophy, and the Revoria business reflects this commitment in tangible ways. From a product perspective, the shift from offset to digital production printing inherently carries sustainability advantages, shorter runs mean less waste from overproduction, make-ready waste is dramatically reduced, and the elimination of plates and chemicals removes a significant environmental overhead from the print process. For customers managing carbon footprints and waste reduction targets, moving workloads to digital platforms like Revoria is a meaningful step.
The Revoria Press systems are designed with energy efficiency as a consideration, with intelligent power management that reduces consumption during standby and low-utilization periods. Toner-based digital printing, as opposed to some other processes, also offers a more favorable environmental profile for a range of substrates. At the business level, Fujifilm’s broader sustainability commitments, including science-based targets for emissions reduction and a focus on circular economy principles in product design, flow through to how we operate in India. We are also mindful of the role that media compatibility and system optimization play in reducing waste at the customer level, for instance when a machine runs a substrate correctly the first time, there is no wasted material, no rework, and no unnecessary energy consumed.
IT Voice- What are Revoria’s growth plans and strategic priorities for India over the next few years?
Priyatosh Kumar- India remains a strategically important market for Revoria, and the launch of the Revoria Experience Centre reflects our long-term commitment to this region. Over the next few years, our priorities will be to deepen engagement across key segments such as, commercial printing, publishing, packaging, photo and album printing and the jobber market.
We also see strong potential among offset printers who are looking to add digital capabilities for short-run, personalized, and premium applications. Alongside this, we will continue to strengthen and expand access across key print clusters and emerging markets. Our focus will remain on helping customers improve productivity, explore new applications, and build sustainable growth through digital printing.
IT Voice- What message would you like to share with ITVoice readers, customers, and channel partners about Revoria’s vision and future roadmap in India?
Priyatosh Kumar- Our message is simple: FUJIFILM is committed to the long-term growth of India’s digital printing industry. We want to support customers and partners not only with advanced technology, but also with the skill enhancement, application knowledge, reduce wastage , smart printing with AI and technical support needed to make that technology successful & utilized by customers with full efficiency.
The Revoria Experience Centre is a reflection of this commitment. It is a space where customers and partners can learn, test, collaborate, and explore new possibilities in production printing. As the industry evolves, we look forward to working closely with our customers and partners to unlock new opportunities and build a stronger, more future-ready print ecosystem in India.
