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PPDS Extends Strategic Partnership with Oracle Red Bull Racing

The exclusive global provider of Philips Professional Displays, has announced an exciting multi-year contract extension with Oracle Red Bull Racing. The renewed agreement cements PPDS as a Team Partner and continues its role as the sole supplier of digital displays for the eight-time Formula One™ World Championship winning team, extending into 2025 and beyond.

Partnership Built on Innovation and Teamwork

PPDS first partnered with Oracle Red Bull Racing in 2022 as an Official Team Supplier, transforming the VIP experience in the team’s iconic Oracle Red Bull Racing Paddock Club. Leveraging Philips Professional Displays, including a custom 10m² Ultra HD Philips dvLED videowall, PPDS delivered live 4K UHD race coverage, exclusive behind-the-scenes content, pit lane access, and driver audio feeds, setting new standards for race day hospitality.


Building on this success, in 2023, PPDS became Oracle Red Bull Racing’s exclusive Digital Display Supplier. The partnership expanded to include advanced display solutions for the Red Bull Technology Campus in Milton Keynes, such as:

  • 13 Philips interactive displays for the global marketing team.
  • A 110-inch dvLED wall in the MK-7 Boardroom.
  • A record-breaking 46.25-meter wide dvLED wall in the MK-7 events venue, unveiled in September.

Accelerating Forward

The extended agreement takes this collaboration to the next level, with tailored solutions set to enhance even more critical departments within the Red Bull Technology Campus. This includes state-of-the-art installations in the new 5,000ft² Red Bull Ford Powertrains facility, which focuses on designing next-generation engines in-house.

Leadership Insights

Christian Horner, Oracle Red Bull Racing Team Principal and CEO, emphasized the importance of innovation:
“In the fast-paced world of Formula One™, if you stop innovating or striving to be better, you’re settling for second best. With PPDS, we have a partner who shares our philosophy and ambitions, and we are delighted to be extending into a new era with them.”

Martijn van der Woude, VP Global Marketing and Business Development at PPDS, echoed this sentiment:
“This partnership captures the essence of true collaboration, with industry leaders coming together to deliver winning solutions. We are proud of what we’ve achieved and look forward to continuing this success.”

VIP Experiences

The partnership also brings unparalleled opportunities for PPDS’ partners and customers, including exclusive race day hospitality at prestigious Grand Prix venues such as Monaco, Monza, and Silverstone. Since 2022, over 100 partners have experienced these unique events.

Ron Cottaar, Director of Global Marketing at PPDS, concluded:
“Our alliance with Oracle Red Bull Racing is more than just a partnership—it’s a strategic collaboration. Together, we are pushing the boundaries of what’s possible.”

With innovation, teamwork, and a commitment to excellence, the extended partnership between PPDS and Oracle Red Bull Racing is set to redefine what’s possible in the world of Formula One™ and beyond.

 

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