IT VOICE – How would you describe the current state of the power equipment industry in India and globally?
Amitansu Satpathy – The power equipment industry is witnessing unprecedented growth, driven by data centers, AI advancements, and the increasing demand for sustainable solutions. In India, the booming economy and rapid industrialization have led to a surge in manufacturing setups, significantly increasing power demands. Globally, businesses are shifting towards green energy, efficient power management, and AI-driven infrastructure, creating immense opportunities for innovation and expansion.
IT VOICE – What are the key trends or innovations shaping the industry?
Amitansu Satpathy – The industry is evolving rapidly, with Battery Energy Storage Systems (BESS), lithium-ion technology, and sustainable power solutions replacing traditional diesel generators (DGs). There is a strong push towards modular and compact power infrastructure, enabling efficient energy usage for critical applications like EV charging, data centers, and smart grids.
IT VOICE -What are the main challenges businesses in this sector face, and how is BPE addressing them?
Amitansu Satpathy – One of the biggest challenges is that power backup is often an afterthought rather than a priority, which can lead to costly disruptions. At BPE, we are changing this mindset. Another challenge is the use of non renewable and unefficient power solutions, and our BESS technology is a game-changer, offering a cleaner and more reliable alternative to Deisel generators.
IT VOICE – How is sustainability influencing product development and operational strategies in your industry?
Amitansu Satpathy – Sustainability is at the core of our strategy. BPE was the first to introduce lithium-ion ESS in the domestic market as a viable replacement for diesel generators. We are developing energy-efficient, eco-friendly UPS systems and battery storage solutions that align with India’s green energy movement. At BPE, sustainability is not an option; it is our responsibility.
IT VOICE – What roles do government policies and regulations play in driving growth for power equipment manufacturers?
Amitansu Satpathy – Government policies are heavily focused on green energy and fuel alternatives, which directly aligns with our vision. Incentives for renewable energy adoption, EV infrastructure, and smart grids are encouraging businesses to invest in sustainable power solutions that rely less on the power grid or on non renewable/ polluting sources of energy. BPE is actively working to develop solutions that support this national and global push toward clean energy.
IT VOICE – What is your vision for BPE by the end of 2025?
Amitansu Satpathy – BPE 2.0 is about transformation. We are shifting from being a product-based company to a solutions provider. Our goal is to establish BPE as the one-stop destination for all power needs, whether it’s data centers, AI-driven infrastructure, EV charging, or industrial power solutions.
IT VOICE – How do you see the power equipment market evolving in the next 2–3 years?
Amitansu Satpathy – The future of power equipment will be shaped by:
- The rise of EVs and charging infrastructure.
- Solar energy and lithium-based BESS replacing DGs.
- Increased AI integration in power management.
- Compact, modular UPS solutions for data centers and industries.
India is becoming a global hub for AI, data centers, and smart power grids, and BPE is ready to lead this transformation.
IT VOICE- Are there any major goals or milestones BPE aims to achieve by 2025?
Amitansu Satpathy – We are expanding into the European market, solidifying our presence in Southeast Asia and the Middle East, and strengthening our position as a leader in green energy solutions made in india.
IT VOICE – How does BPE plan to expand its global footprint?
Amitansu Satpathy – We are attracting distribution partners through new product innovations, particularly in lithium-based power solutions and next-gen energy storage. Our focus is on collaborations that drive global reach and scalability.
IT VOICE – What role will technology and innovation play in achieving your vision for 2025?
Amitansu Satpathy – Technology and innovation define BPE’s DNA. We are already among the most innovative companies in this space. Our focus on AI-driven power management, smart grids, and next-gen UPS systems will keep us ahead of the curve.
IT VOICE – What are the key strategic priorities for BPE in 2025?
Amitansu Satpathy – Our top priority is global expansion, particularly in Europe, Africa, and emerging markets. We are also investing in sustainable power solutions, AI-driven automation, and strengthening our service network.
IT VOICE – Can you share details about any new product launches or innovations planned for this year?
Amitansu Satpathy – We are expanding our UPS portfolio with more modular and compact designs for AI tech, industries and manufacturing and cloud data centers. Additionally, we are launching advanced lithium-powered storage solutions to replace traditional DGs. And we are exploring how to be part of growing ev infrastructure.
IT VOICE – How does BPE plan to enhance customer experience and satisfaction?
Amitansu Satpathy – We are focused on:
- Reducing Turnaround Time (TAT) for service requests.
- Customized power solutions tailored to industry needs.
- Tailored AMC (Annual Maintenance Contracts) to improve reliability and performance.
IT VOICE – What measures are you taking to strengthen your distribution and service networks?
Amitansu Satpathy – We believe in building strong, long-term relationships with our distributors. Our strategy includes:
- Exclusive incentive programs and reward recognitions.
- Engaging training programs and knowledge-sharing initiatives.
- Creating a fun and collaborative distributor ecosystem.
IT VOICE – Are there specific partnerships or collaborations BPE is exploring for growth?
Amitansu Satpathy – We are strengthening partnerships with national distributors and collaborating on new product launches. Our philosophy is simple: BPE is a company built for the partner, by the partner.
IT VOICE – differentiates BPE’s products and services from competitors?
Amitansu Satpathy – BPE stands out because:
- Made in India – We take pride in manufacturing high-quality, innovative, and cost-effective power solutions.
- Innovation-Driven – From green power solutions to AI-enabled UPS, we lead in technology.
- Sustainability Focus – Our BESS solutions replace DGs, reducing carbon footprints.
- Complete Power Solutions – We don’t just sell products; we offer end-to-end energy solutions.
IT VOICE – How do you plan to capture new market segments or industries?
Amitansu Satpathy – We are adopting a high-engagement approach, including:
- Industry events and trade expos to showcase our innovations.
- New marketing campaigns and product launches tailored for emerging sectors.
- Training sessions and knowledge-sharing platforms to educate businesses on power efficiency.
IT VOICE – What role does branding and marketing play in your strategy for 2025?
Amitansu Satpathy – Branding and marketing are crucial to our transformation into BPE 2.0. We are revolutionizing how the industry perceives power—not as a backup but as a strategic enabler for business growth. Our campaigns will highlight how BPE is redefining power solutions with sustainability, innovation, and reliability.
BPE is at the forefront of a power revolution. As we step into BPE 2.0, our goal is to lead the transition toward smarter, greener, and more resilient power solutions. With cutting-edge innovations, global expansion, and a customer-first approach, we are not just building products—we are shaping the future of energy.