Pankaj Muthe, Program Manager, Academic Program, APAC, Qlik was in conversation with team IT-Voice where he answered questions about the data analytics and Qlik’s role. Read ahead:
Prateek: How is active intelligence creating a new wave of innovation in data analytics?
Pankaj Muthe: Organizations looking to breach the veil of uncertainty and weaving resilience into their DNA for future shocks are focusing on gathering more data. This data has enormous potential for helping organizations thrive and for assisting decision makers in taking real-time decisions.
However, this can only happen if this data is used to its full potential to generate useful insights. And business intelligence can prove to be more useful in these tumultuous times if it is relayed in a real-time manner.
Active intelligence provides analytics-ready data along with the most updated information in real-time. With an amalgamation of the data at rest and data in motion, it represents the pulse of the data, providing business insights and creating an intelligent data-to-analytics pipeline.
Prateek: What the future of analytics will look like: What is Active Intelligence and what is causing this shift?
Pankaj Muthe: Data and analytics should be as dynamic as the world that they exist in. Active Intelligence is a state of continuous intelligence where technology and processes support the triggering of immediate actions from real-time, up-to-date data, enables modern organizations to do business at the speed of data. It determines how bright the signal is in the fog of uncertainty for businesses. To seize every business moment, organizations need to equip their people and systems with modern, real-time information and analysis that empowers them to make informed actions. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships.
Prateek: What are your views on the importance of data literacy as a future skill and why the workforce needs to look at it?
Pankaj Muthe: Active Intelligence Strategy is based on Tripod Approach – Data strategy, Technology strategy and enabling people with Data Literacy. The first two pillars of active intelligence largely depend on the technology side of data analytics; that is, allowing organisations to access the data in real time through data strategy and allowing organizations to build up build applications that are flexible enough to perform operations via their technology strategy. The third pillar is dependent upon enabling people to deploy the real potential of analytics project by investing more on the data literacy side of things.
Many businesses now understand the fundamental importance of upskilling their workforce to confidently read, write, analyze and argue with data. Far from being the preserve of technically-minded workers, these skills are increasingly a necessity for broader organizational success. Whether working with British telecoms giant BT to democratize employee data access to enable better customer service decisions, or upskilling Samsung’s staff in data to realize the potential of its smartBI program, data literacy initiatives are powerful drivers of growth even in the largest enterprises.
Prateek: What will be Qlik’s role as a catalyst for digital transformation and in building a data-literate world?
Pankaj Muthe: Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. Qlik offers an Active Intelligence platform, delivering end-to-end, real-time data integration and analytics cloud solutions to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik does business in more than 100 countries and serves over 50,000 customers around the world.
Prateek: How can the Qlik customers in India benefit from the services?
Pankaj Muthe: HDFC Life needed to give senior managers the ability to make strategic decisions based on accurate data from a single, central repository as part of their strategic plans.
They looked for a business discovery solution to help improve data storage and analysis, with the aim of accelerating market performance. Previously, each department generated and stored information separately, which meant it was time-consuming for staff to access accurate data.
HDFC also reduced response times for customers and improved client satisfaction by up to 50 percent, boosting sales and marketing operations.
