Nisha Harshwal:- How would you define Anker India in three aspects? Also, share its vision
Mr Gopal Jeyaraj:-Anker is the global leader in charging technology. This includes wireless charging, car charging, and our best-selling portable and wall chargers. Anker believes in providing people with everything, which is needed in order to be mobile. The company is an expert in changing technologies and an innovator of smart devices for entertainment, travel and smart homes across countries. The three pillars of our Brand philosophy include;
- a) Rationalism
- b) Excellence
- c) Growth
Quality delivered to customers, Functionality that defines the practical usage of our products and Design that blends to your daily lifestyle. Our Vision is to Empower Smarter lives with Smart Technology and Innovation.
Nisha Harshwal What are your plans for 2019 and beyond?
Mr Gopal Jeyaraj:-Anker Innovations is five brands spread into different category of smart products. The innovation is being led by our 5 key brands: Anker which includes Smart Charging products (Smart & Fast charging Powerbanks, QC Chargers and cables).Anker pioneers Power Delivery technology to charge phones, tablets, and laptops at unprecedented speeds. Followed by Soundcore which includes Premium Audio products (Bluetooth Headphones, TWS, Life style Speakers) Soundcore breaks audio illusions to create speakers and earphones that spark real emotions. Next being Nebula which focusses on Smart Projectors (Smart Portable Projectors). NEBULA represents a new and exciting class of smart, portable entertainment devices, Roav includes Smart Car Products (Dashcams, Jump starter) and lastly Eufy the Smart Home Products (Robotic Vacuum cleaners, Smart Surveillance camera and Smart Bulb) EUFY creates a new generation of connected devices and appliances that will simplify the smart-home experience and also makes it more accessible. We will be launching these in the right channel (Online and offline) and we will ensure to increase our channel base to all tiers of cities. We are building strong trust and relationship with our channel and providing all the confidence and support to make these right products to reach as much as consumers as possible.
Nisha Harshwal What adoption of new tech trends we can see in year 2019?
Mr Gopal Jeyaraj:-We will be launching our new range of PD products in charging and we will have more smart speakers incorporated with Alexa and GVA in second half of 2019.
The next milestone for us this year will be launching Roav (Smart Car products), we will have Alexa and GVA in car chargers.
Nebula – Capsule 2 – Our unique portable smart projector will also be launched in H2’2019.
Nisha Harshwal How such new evolving technology trends will trigger the market growth? How it will benefit the market or will give us additional opportunity?
Mr Gopal Jeyaraj:-Anker Innovations provides smart innovative technology enriching and empowering smarter lives. We will be competitive in technology and our aim is to offer good quality products to Indian customers for the investment they make on Anker. With more and more focus going towards new technology and innovations in all categories, we as a brand will certainly be ahead of our competitions in offering these new technologies at affordable range to our consumers and that will get us our required market growth and penetration.
Mr Gopal Jeyaraj:-We focus on launching various categories of products in India in 2019
- PD Powerbanks and chargers – We will be planning to launch our smallest PD charger in India.
- Smart speakers with Alexa and GVA. TWS earphones with superior quality design and sound with affordable and competitive pricing.
- Smart car products under Roav. Dashcams and Car chargers inbuilt with Alexa and Google voice assistants.
- True wireless security cameras under Eufy smart home.
- Our new upgraded series of smart projectors.
Nisha Harshwal Brief about the Anker’s performance in India so far. What have been your major achievements during this journey?
Mr Gopal Jeyaraj:-We successfully launched all our five brands into India market. We have successfully entered all channels by penetrating into major LFR, Organised trade and General trade channels. We successfully maintained online and offline hygiene in the market which helped us in gaining the confidence of both channels in the market.
Our plan is to grow 100% YOY and we have the right strategy and right partners base for achieving the same.
Nisha Harshwal At last, would like to give some message to our Indian consumers?
Mr Gopal Jeyaraj:–We are very grateful to our Indian consumers, they believed and accepted Anker Innovations products and we are gaining more and more consumer base every day, word-of-mouth is one of the main reasons for our growth which proves that our consumers trust us and our products.
2019 – Is very important period for us. Our main vision is to make our products available at as many retail points as possible and then with our existing strong relationship and brand pull, we will certainly try to enrich and empower as much life as possible in India market. With our strong innovative technology on products we will provide quality products to our customers and will become leading smart charging and consumer products brand in India