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“In an exclusive interview with ITVoice, Mr. Bishwajit Sutradhar, Director-India Operation, Electro Cheval Technology, reveals his strategies for business in India…„
Vikas Gupta:- What is your present focus of operations in India?
Mr. Bishwajit Sutradhar:- As we are just 1 year Old into Indian Market , Now primarily we are focusing into Established our Pan India Presence with Resources & Business Partners recruitments.
Vikas Gupta:- How are you aligning your channel roadmap to target new customer segment?
Mr. Bishwajit Sutradhar:- We are creating a balance proposition to skill set New partners and Rural market along with Tier-1 Market.
Vikas Gupta:- What is your channel policy in India? What kind of channel expansion are you looking for in the near future?
Mr. Bishwajit Sutradhar:- Our channel Policy is very simple Pro-Active Support to Partners & Ensuring Profitability along with Unique Product ranges to Partners.
Vikas Gupta:- What is your growth strategy here? What are the engines of growth for echeval in India?
Mr. Bishwajit Sutradhar:- Our Growth strategy is to skill set new partners for Technology & Unique product offering.
Vikas Gupta:- What kind of strategy have you planned to position echeval product successfully in the market?
Mr. Bishwajit Sutradhar:- Profitability of Partners & introducing to Niche segments.
Vikas Gupta:- What are the Growth Drivers?
Mr. Bishwajit Sutradhar:- Our Growth drivers are New solution & Niche technology offering to Partners to Position into Their Domain.
Vikas Gupta:- Are there any plans by the echeval to get in to expansion mode by entering in to any tie up or partnership?
Mr. Bishwajit Sutradhar:- We are now ready to go for some more Strategic Tie-up at Global Level & gearing up to add some more Products & Innovations to Introduce to the Channel Domain.
Vikas Gupta:- How is the company positioned currently and what is your strategic roadmap for the year ahead?
Mr. Bishwajit Sutradhar:- We are absolutely on Track on First year plan & for The Year 2017 Roam map for us to Introduce New Brands & Technology to the Indian Partner Domain.