Committed to strengthen its leadership in the pocket friendly segment, OPPO a leading global smart device brand today launched A53 in the Indian market. Engineered to deliver fast and seamless user experience, A53 is OPPO’s first smartphone with 90Hz refresh rate and 120Hz Touch Sampling rate in the pocket friendly segment that comes paired with a 6.5-inch Punch Hole -Display, a 5000mAh battery and 18W Fast Charging. The device will be available in 6GB+128GB and 4GB+64GB variants at a price of INR 12,990 and INR 15,490 respectively. Crafted to offer an experience at par with flagship smartphones, the device will be available starting 25Th August 2020. OPPO A53 is the sleekest phone in the market with a 5000mAh battery and the brand’s first smartphone with 90Hz refresh rate under the 15k price segment.
Aimed to meet the evolving needs of the customers in the pocket-friendly segment, OPPO A53 will further take forward the legacy of its popular A series. OPPO A53 delivers a faster and smoother experience with the a 90Hz Screen refresh rate. Crafted with a 3D-curved Iridescent Wave Design, OPPO A53 houses a massive 5000mAh battery paired with 18W Fast Charge along with a 6.5-inch Punch-hole Display for an enhanced viewing experience. The device comes packed with a 16MP AI front camera and a 13 MP AI triple camera set up on the rear side to capture clear details with a professional bokeh effect.
Smooth and Immersive Entertainment Experience
OPPO A53 boasts a Punch-hole Display that has 90Hz Screen refresh rate and up to 120Hz Touch Sampling rate for a smoother experience. The 90Hz refresh rate enables a smoother animation with less friction when scrolling through photo albums, Internet browsers and other apps.
The device sports a 6.5-inch HD+ screen accented by a single punch hole design that not only maximizes the screen’s real estate but also offers eye protection that makes viewing experience on A53 more comfortable under the sun. With AI Brightness, the screen of the smartphone is equipped to automatically adjusts the backlight based on how it learns its user’s brightness preferences.
To further elevate mobile entertainment experience, A53 is equipped with a pair of Dual Speakers combined with Dirac 2.0 – the state-of-the-art digital sound correction technology that delivers a superior acoustic effect while gaming, listening to music or watching a film.
Supreme Power and Fast Performance
Powered by a large 5000mAh battery, A53 comes with a high battery capacity that can get you through the day until the evening on just a single charge. Paired with 18W Fast Charge, you can enjoy the day without worrying about running out of power. OPPO A53’s Super-power Saving Mode further helps to extend the battery life of the smartphone through a series of power-saving strategies, while Sleep Standby Optimization performs ultra-power saving optimization at night.
To ensure fast performance, A53 comes packed with Qualcomm’s Snapdragon octa-core 460 processor, which is among the first batch of octa-core SoCs announced in 2020 that offers an impressive mobile performance that’s exceptional among its class for its speed and efficiency. A53 also sports 6GB+128GB and 4GB+64GB variants which can be expanded to 256GB through a 3-Card Slot that offers flexibility to store heavy data on the smartphone.
In addition to its powerful hardware, OPPO has introduced its first RAM+ Anti-lag Memory Optimization with the A53, which is an industry-leading anti-lagging algorithm. Available only in the 6GB Variant – It works by optimizing the algorithm to expand the cache storage on A53’s RAM. Consequently, this can facilitate smoother operation of the system and eventually speed up the time it takes to open up an app. It also significantly increases the performance speed of A53 at a software level, even after prolonged use and running of apps continuously.
Experience that is Effortless and Efficient with the ColorOS 7.2
OPPO A53 comes with ColorOS 7.2 right out of the box, increasing the day-to-day usage efficiency of the user by giving them a fast and smooth experience. OPPO’s Music Party introduces a fun way to replicate surround sound and liven up any party by synchronously connecting multiple phones to the same LAN connection. The Multi-User Mode keeps the user’s personal data safe and allows them to set up independent spaces to save password lock sensitive files. The exciting Icon Pull-Down Gesture on A53’s large screen helps the user to shrink app icons on the home screen with the help of their thumb while the Simple Mode enlarges app icons and fonts giving the user an experience basis their accessibility needs.
Outstanding and Comfortable Design
Ergonomically designed to fit in one hand while offering a comfortable grip, OPPO A53 is perfectly crafted to pack a massive 5000mAh battery into a thin 8. 4mm enclosure. For an even more refined look, the 3D-curved Iridescent Wave Design of the device uses an integrated curved body. The device also integrates the Fingerprint Sensor into the back cover, enabling users to unlock phones easily and intuitively. To augment its premium look, A53 introduces new engraving and plating textures come in three different yet vibrant color options namely Electric Black, Fairy White, and Fancy Blue.
Capture Stylish Portraits with a Single Tap
Featuring a 16MP Front Camera and Intelligent Beautification algorithms, OPPO A53 is equipped to capture natural-looking selfies with stunning clarity regardless of the environment, skin tone, or lighting conditions. The device offers a Front Camera AI Beautification feature that automatically adjusts the skin tone to look natural and bright even in a dim environment. Users can also add make up effects matching their lip colour with Front Camera Smart Touch-up, or simply thin and smooth out their face and skin with the Front Camera Customized Beautification.
OPPO A53 also packs a 13MP AI Triple Camera set up on the rear of the phone, including a 13MP Main Camera, a 2MP Depth Camera, and a 2MP Macro Lens. Users can even zoom into the details and snap objects as close as 4 cm through its 2MP macro camera. The AI Triple Camera is also complemented by an array of stylish camera features including Portrait Bokeh, Dazzle Color Mode, and a dozen Stylish Filters that reconstruct colors within images for more vivid photographs and also adds a dash of flair to your daily photographs and videos.
Price, Availability and offers
OPPO A53 will be available for sale starting 25th Aug, 2020.The 4GB+64GB variant will be available for ₹ 12,990 whereas the 6GB+128GB variant will be available for 15,490 in three color options – Electric Black, Fairy White, and Fancy Blue
The following exciting offers will be available to consumers in offline stores. Customers planning to purchase the device can avail a 5% Cashback Bank of Baroda Credit Cards & Federal Bank Debit Cards with No cost EMI upto 6 months along with exciting zero down payment finance schemes