Offline stores still the most popular platform for purchase of smartphones, reveals MySmartPrice Smartphone Consumer Survey
A smartphone survey by MySmartPrice has revealed multiple insights about users, ranging from brand popularity and customer loyalty. The survey has revealed that Apple and OnePlus are the two brands with the maximum customer retention with a retention rate of 81% and 62% respectively. Realme and Vivo have the lowest retention rate. Samsung is the most popular smartphone brand in the price range of Rs 10,000-Rs 30,000, according to the survey, conducted by MySmartPrice, one of India’s top gadget research sites.
The survey further reveals that offline stores are still the most popular platform for smartphone purchases accounting for about 45% of the preferred source of purchase.
The smartphone survey has covered various aspects ranging from brand popularity to purchase behavior and features to brand satisfaction. Around 80% of the respondents own smartphones of the top 7 brands including Xiaomi, Realme, Vivo, and Oppo, apart from Apple, Samsung, and OnePlus. Samsung emerged as the top-selling smartphone brand, with 17.2% of respondents owning the brand.
Apart from that, it was found that people prefer replacing their phones and going for newer models. Cash on Delivery (COD) is still the most dominant method of payment, accounting for 51% of the total responses. More than 80% of respondents own smartphones under Rs 20,000.
The survey also indicated that most researches were made using resources online (approximately 60% of researches) including review videos and gadget research platforms. Only 22.4% of the researches were made by checking out phones in offline stores. Major e-commerce marketplace Flipkart was found to be slightly more popular than Amazon among smartphone shoppers.
A whopping 73% of people were found to be satisfied with their current smartphone brand, as per the survey.
Coming to smartphone features and brand satisfaction, the most popular smartphone battery variant was found to be in the range of 5000-5999 mAh. For RAM size, 41% of the respondents prefer the 8GB variant, while 35% of the respondents prefer the 6GB model. On storage size, 47% preferred the 128GB variant, while 27% preferred 256GB or higher variants.
In terms of the front camera, only Apple and OnePlus have satisfaction over 75% while Samsung and Xiaomi have the lowest satisfaction. When it comes to rear camera, then Apple, OnePlus, and Poco have the highest satisfaction level more than 75% while Huawei and Xiaomi have the lowest satisfaction for the rear camera. For battery life, most respondents were satisfied with the battery performance of Infinix, followed by Poco, OnePlus, Vivo, and Realme.
On smartphone speed, Apple and OnePlus have a satisfaction level of higher than 80%. Huawei, Xiaomi, and Samsung perform the worst in this aspect. For charging speed, OnePlus, Realme, and Poco have a satisfaction level more than 75% while Moto, Huawei, Samsung, and Tecno have the least positive rating.
Almost all major smartphone brands have a similar satisfaction level for display quality, all exceeding 75%, while OnePlus, Apple, Poco, Infinix crossed the 80% satisfaction level mark.
In addition to this, the survey indicated that about 40% of the respondents use their phones for more than 6 hours a day and 68 per cent use their phones for more than 4 hours a day.
The smartphone survey, which considered 10,184 smartphone users, clearly shows that overall, smartphone users are looking for quick updates and upgrades, which boosts the prospects for innovations in the industry.