Mumbai: 20th December, 2013: The leader in non-stick kitchenware brand Nirlep today announced the launch of its new ecommerce online store www.nirleponline.com. Nirlep is the first company in India to launch the non-stick brand in kitchenware and has been a market leader since 1968. The addition of new online distribution channel by Nirlep will give an edge to reach out to the new potential and new-gen market. The online store of Nirlep is hosted on the state- of -the- art service based retail technology platform BuildaBazaar.com. Today Buildabazaar hosts more than 17,000 brand stores and has enabled them to gain economy of scale and deeper market penetration.
The new Nirlep e-store (www.nirleponline.com) is hosted on India’s leading and most robust ecommerce enterprise platform Buildabazaar (www.buildabazaar.com).
Nirlep, enjoys great brand recognition in providing Innovation-led multi-kitchen solutions brand with a wide range of technologically innovative products that enable healthy cooking and has been a leader in non-stick segment for over five decades. The company has served its customer with the highest quality of cookware and kitchen products. Customers can now check out the wide range of Nirlep kitchen solutions and order online the selected product with efficient home delivery service. Through online initiative, Nirlep will be able to communicate uniformly to its customers about new product offerings, best deals, season discount and other information.
On this occasion Mr Mukund Bhogale…… of Nirlep shared that “We are glad to launch the brand new and revamped platform for Nirlep. Nirlep has been a pioneer in promoting a healthy and active lifestyle and is an inseparable ingredient of a progressive lifestyle.”
On this occasion Mr Manu Midha Vice President, Infibeam.com said that “We are extremely delighted to host Nirlep Kitchen solution, the world leader in cookware and kitchen products on the Buildabazaar platform. We look forward to extend our support to Nirlep with new commerce modules and value added services. We wish them best in their online commerce journey.”