March 4, 2021

No BB from Yahoo, App line up altered

Yahoo has shut down seven of its products and services as the new Chief Executive Marissa Mayer takes a page from Google’s Playbook by removing unsuccessful products.


The company in its official blog said that the shutting down of these products was a step of regular efforts to evaluate and review its product line up.

Jay Rossiter, Yahoo’s executive vice president of Platforms said that the most critical question that they were asking was whether the experience was truly a daily habit that still resonated for everyone in today’s time.

Mayer had signaled that the company would diversify its line-up of mobile apps at an investor conference last month, noting that Yahoo would reduce the 60 to 75 contrasting mobile apps it currently had to a more discrete 12 to 15 popular apps.

From April 1st, Yahoo’s app for BlackBerry smart-phones would no longer be available for download and from the same day, the special characters used in Yahoo’s instant messenger and cartoon like digital characters would also stop supporting.

Users who want to continue using avatar on online services of Yahoo must download the avatar and then re-upload the information in order to personalize their yahoo profile.

Other products by Yahoo set to be terminated included Yahoo App Search, Yahoo Sports IQ, Yahoo Clues, the Yahoo Message Boards website and the Yahoo Updates API.