Networkplay to increase focus on mobile & online video advertising under new management

unnamedNetworkplay, Indian subsidiary of Gruner + Jahr, today announced an enhanced focus on online and mobile video advertising to provide data-driven value creation for the growing Indian publisher industry. Advertisers are searching for new opportunities and video-driven publisher ecosystems are providing a critical advantage.

This announcement is a part of the ongoing process for enhancing the future strategic focus, wherein Ampreet Singh exited from the company in mid-June and a new management team, comprising of Viren Anand and Hitesh Trehan has been appointed to take over the responsibility. Oliver Radtke, Chief Operating Officer and member of the Executive Board, Gruner + Jahr commented, “The new management team has a portfolio of resilient leadership and skilled competence. They have the full commitment from G+J to continue our focus on growth in India.”

 Commenting on the way forward, Viren Anand, Co-Founder, Director Operations & Publisher alliances, Networkplay said “The digital and mobile advertising industry in India is rapidly evolving with the increasing penetration of smartphones and greater acceptance for digital platforms. Networkplay has been monitoring this exciting growth and is transforming into a future ready digital company, building strong technological competence around current expertise.”

A firm focus on the growing digital industry has been the mantra that has guided Networkplay since its inception. Introduction of innovative solutions like Videoplay – the next generation ecosystem for videos and important associations with key partners like Tradedoubler and T3 IGI airport, reflect the company’s constant commitment towards maximizing reach and targetting relevant audiences for publishers and advertisers alike.

“The Future is what excites us the most,” said Hitesh Trehan, Director – Sales & New Initiatives, Networkplay. “The number of lifestyle devices coupled with speedy technology innovation is creating waves across the industry. It’s a very exciting time for all of us and our team is keeping one eye on the present and the other on the future, by constantly developing first of its kind solutions for our clients.”

About Networkplay: 

 Acquired in March 2012, by Gruner + Jahr (G+J), a division of Bertelsmann, Networkplay Media Pvt. Ltd. is India’s fastest growing digital agency incubated in 2008 by Webchutney and funded by Capital18. With assets through alliances across various touch points, Networkplay today handles over 500 campaigns in a quarter and over 6 billion impressions per month across Web, DTH and Mobile platforms.  It has also successfully run properties of global repute in the areas of events (ad:tech and iMedia Summit)  and publishing (iMedia Connection) partnering with DMG events.

 With association to over 1000 publishers and 450 advertisers, Networkplay today rightfully enjoys the position of a pioneer that turned around the business dynamics in the market since its inception in 2008.

 The expansion of Networkplay through the acquisition of Seventynine in the mobile space in November 2012 and Yocaptcha! in 2013 clearly follows its German stakeholder, G+J’s strategic commitment to grow its digital business in the Indian market.

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