The pre-media and design agency, which already manages the prepress packaging for Nestlé Spain, is expanding into the Portuguese market.
Nestlé Portugal has chosen Diadeis for the graphic production of the packaging for all its brands of Hot Drinks, Chocolate, Ice Cream, Frozen food, Infant nutrition and Culinary solutions. The agency is charged with optimising the packaging graphic chain by streamlining the process and improving quality.
In order to do this, there will be a separation of tasks; Diadeis will be charged with the reprographics and colour management, while refocusing the printers and design agencies on their core business. “The aim is to optimise the quality by integrating the technical constraints of the printers and by applying high-level colour management methods” explains Gerard Navarro, Country Manager at Diadeis Iberia. ”This new organisation enables consistency to be improved between the packaging for all the products of each Nestlé Portugal brand”. Furthermore, the centralisation of all the products to one provider, the monitoring of specific processes as well as the use of tools (such as Mediabase, Diadeis’s Digital Asset Management system) leads to time-to-market gains. On top of that, by being able to change printer or printing technique more easily, Nestlé has more autonomy.
All the services are carried out by Diadeis Iberia, the Diadeis affiliate based in Barcelona. “We have been providing the same service for Nestlé Spain since 2011” explains Gerard Navarro. We are very pleased that the Nestlé group trusts us with this work and it allows us to also extend our scope of activity“.
Diadeis is a world-leading pre-media and design agency. The company offers a wide range of services linked to graphic creation, prepress and brand life cycle technology tools. For 40 years, Diadeis has been helping large advertisers to develop and improve their brand image. It combines efficiency, consistency and precision in the production of their communications media in the packaging, multi-channel publishing and operational marketing sectors. The company’s headquarters are based in Paris and it is present in Europe, Asia, America, Africa and the Middle East. It offers its services to clients in over 60 countries.
For more information, visit www.diedeis.com