March 2, 2021

neoteric infomatique ltd. becomes Exclusive National Distributor of AJA Video Systems products for India

Mumbai, April 26, 2013¬¬¬: neoteric infomatique ltd, one of India’s leading value-added IT distribution companies, has been appointed as the sole Master National Distributor for the AJA Video Systems product portfolio in India. AJA Video Systems is a leading manufacturer of high-quality and cost-effective digital video interface, conversion, acquisition, and desktop solutions. This announcement is in line with AJA’s plans to strengthen, build and expand its penetration in the pan-India market and has been preceded by the highly successful AJA channel partner meetings conducted by neoteric in Mumbai and Delhi, recently.


Characterized by quality, reliability and innovation, AJA products are tailor-made for the professional broadcast, film and post- production markets. neoteric, on the other hand, with its diverse portfolio for products like PC computing, software, enterprise solutions, components and peripherals including IT accessories and consumer gadgets encompasses all the requirements needed for pitching in solutions and not just indulge into box selling; thereby, not only adding value to vendor partners, but to end customers as well. This new relationship between neoteric and AJA will open up opportunities for both the parties.

“India presents a huge growth opportunity market for AJA,” said Nick Rashby, President, AJA Video Systems. “We look forward to having neoteric on board as our exclusive National Distributor, and boosting our market share in India’s thriving professional film, broadcast and content creation community.”

Commenting on the announcement, Abhijit Ghosh, Head- Commercial Business, neoteric infomatique ltd. said, “We are extremely thrilled to become AJA’s exclusive National Distributor in India. This tie-up with AJA on their all range of products would help us achieve better penetration in market through newer partners and cities. By leveraging our pan India presence in 500+ cities and with the support of 10000+ channel partners’ base, we believe that consumers across India will be able to benefit with high-performance and price-effective products from AJA. We look forward to making this partnership a highly successful venture!”

neoteric will henceforth continue working towards enhancing AJA’s connection with the professional Indian production community through partner training, customers’ contact program, roadshows and workshops, seminars and other activities to generate awareness for AJA products amongst partners and customers.