neoteric Technology Solutions (NTS), a division of neoteric participated at Infocomm India,Broadcast Indiaand Interop 2013, all in a row,to further engage with channel partners and inch closer to its larger objective of taking technology-distribution and consumption in Indiato the next level.NTSoffers IP Telephonysolutions, Networking solutions, Audio-video solutions, Digital Signage solutions, Media & Entertainment solutions and services, and trains channel partners to incubate from a mere box-selling trader to a solutions provider.
At Infocomm, the NTSTeam showcased products, solutions and services that included leading brands like AJA, Alcatel-Lucent, AMX, , Cybernetyx, Harman, Kramer, LG, Matrox, NEC, Panasonic, Polycom andWallflower while at Broadcast India, the brands were AJA, Canon, Dell, LG, Matrox,Promise and Wacom. At Interop, NTS presented solutions/services from Alcatel-Lucent, AMX, Dell, Emerson, Leviton, LG and Wallflower.The highlight of theevents was that the Team walkedthe channel partners through all the products and solutions end-to-end, alongside corresponding installation-procedures.Anup Nair, Head- NTS said, “Our in-depth training and live demonstrations during these events helpedour visitors explore and understand how new transformative technologies can be put to practice and integrated, to avail maximum benefits.”
Meanwhile, neoteric hassuccessfully conducted Xplore& Evolve events for Intel in Jammu, Guwahati, Ranchi and Raipur. Previously, neoteric had conducted similar events for Intel in Surat, Coimbatore and Patna. The neoteric Teamfacilitated interaction between the partners and the Intel Team, along with a discussion on how to position and upsell the products in the market. neoteric’s ongoing Xplore& Evolveevents generate awareness for various products and solutions amongst the partner community and enable them to work towards better business understanding and growth.
Also, neoteric recently launched an all new initiative, ‘neoteric in your city’ (NIYC) designed to provide an impetus to itschannel-engagement plan across cities. As part of ‘NIYC’,trained promoters with neoteric’s‘Sales Champs’ visit different cities/marketsand reach out to channel partners, to generate more awareness about neoteric’sproducts and solutions. The campaign kick-started in Chennai and Hyderabad, in November and was recently conducted in Gurgaon, Ludhiana, Bhatinda and Patiala;Lava, Lenovo, Wacom and LaCieproducts were included during the same.
RakeshKaul, AVP –Sales & Operations, neoteric infomatique ltd. stated, “This platform has enabled us to propel our traction with existing partners and retailers, and expand our market-reach with newer partners as well. Ourobjective is to empower our branches to identify and share new business opportunities and also communicate about our product portfolio, which has added a lot of new and exciting products and categories recently.The experience so far has been rewarding and we are excited to drive ‘IYC’ in our next locations”. neotericplans to target around 30 cities across India with this campaign.
neoteric’songoing channel-engagement plans are part of its go-to-market strategy with which it enables vendors and channel partners to come together and explore newer business opportunities in the market.