NEC successfully concluded the “NEC Partner Connect 2013” in Dubai to strengthen its presence in India. The four day channel partner conference was organized to commend the performance of partners and to celebrate the milestones made in focused sectors such as Healthcare, ITES and Retail. In addition to applauding the large customer gains, the company also outlined its roadmap for FY2013.
NEC has been continuously investing in the growth of its partner ecosystem. The partner strategy revolves around quality selection for mutual growth. At the event, NEC rewarded all its partners with certificates of appreciation for their exemplary support in growing the business and meeting customer demands effectively.
Commenting on the occasion, Zubair Alam, General Manager – Sales & Marketing, NEC India elaborated, “Our vision is to drive the ONE NEC approach to empower our customers with holistic IT and networking solutions to meet their display, communication and security needs. With this vision in mind, our go-to-market strategy aims to reinforce volume sales with strong focus on channel expansion, engaging into mutually beneficial relationships for all turnkey projects, drive enhanced market share through focus on high growth verticals – Hospitality, Telecom, Government sector, Education, Healthcare and BFSI. We remain committed to training and authorizing our employees and partners who share our passion and vision of empowering by innovation.”
NEC believes that besides having critical mass, partners should also have domain knowledge. The company constantly engages with experts in verticals not only to leverage their expertise but also to learn from them and customize their solutions to meet the growing demands of customers. NEC does so by engaging with partners to upgrade their skill sets through partner training, annual promotions, incentives, road shows etc.
On the occasion, Ravinder Raina, Country Head – Private Network Solutions (PNS), NEC India said, “Hospitality & Healthcare are dynamic sectors with unparalleled growth potential. Our partners have extensively contributed to our success and been instrumental in taking our brand values to our esteemed customers. With continued assistance from our partners, we have been extremely successful in achieving a leading position with SMBs in India. Considering the opportunities for NEC in India, we have introduced innovative UC solutions and applications for SMB, including voicemail and email notification, mobility, FMC, Desktop suite, and various incentive programs for attracting new accounts or tapping new business opportunities.”
In the last five years, NEC has added substantially to its partner ecosystem, gaining pan-India presence across 50 cities, increasing national distributors from 1 (FY’08) to 4 (1HFY’12), and maintaining more than 500 channel partners through national distributors, while increasing the number of system integrators to address the needs of large enterprises across verticals.