IT Voice: What is your present focus of operation in India?
Mr. Gopal Pansari: In an industry where change is ever present, Savera has achieved success in providing technology solutions efficiently. We deal in retail and whole sale of computers, peripherals and mobiles. Keeping this in mind our focus would be favourable predisposed towards Distribution and Sub Distribution this year. Distribution is a critical element and we understand its essence– after all, distribution is about getting the right product, in the right quantity, to the right place, at the right time.
IT Voice: How does Savera marketing deals with some of its biggest competitors?
Mr. Gopal Pansari: Today, Savera continues its evolution by striving for excellence with its products and services. Our marketing efforts are focused in on promoting and cementing the relationship with our customer. Added value in marketing is one among them where we give high value products to them. It appears as a complimentary additional advantage, an enhancement of product or service by giving the customer what they really want or are looking for, something that improves its performance. We strongly believe in sale out support and scheme which again makes us one amongst the best distributers.
IT Voice: How different are your products in compared to similar products in the market?
Mr. Gopal Pansari: We offer better technology and better brand name. In addition, we stay close to emerging customer requirements and provide facilities that support the vast customization needs of worldwide customers. Furthermore, we deliver high level of customer satisfaction by staying on top of the technology curve. Moreover, we are rated amongst the best distribution companies in India because we serves products that are best-in-class.
IT Voice: What are your growth strategies in near future?
Mr. Gopal Pansari: This year we are going to develop new offerings to our existing customer base. Perhaps it’s the most obvious source of growth for us. Moreover, we focus on each brand and branch closely to deliver quality products according to the need of customers.
IT Voice: What are the new challenges that you face in relation to the Indian market?
Mr. Gopal Pansari: We agree that the Indian market is crowded with many distributers and all are facing different types of challenges. However our main concern is ROI including higher investment in terms of longer cycle of stock/debtor.
IT Voice: Anything else you want to share with our readers?
Mr. Gopal Pansari: I will keep it short and simple, “Believe in yourself and you can do wonders”.
About Savera Marketing Savera Marketing Agency is one of the fastest growing IT distribution house in India. The company is engaged in marketing and distribution of various types of IT products, and is a key distribution market player with a nationwide reach, robust product portfolio and superior service in India. Formed as a local company in 1995, Savera continues its evolution today by striving for excellence with its products and services. From a humble beginning as a hardware dealer and service organization, Savera experienced significant growth by achieving a high level of customer satisfaction and staying on top of the technology curve. To know more, please visit www.savera.co.in