TP-LINK is a global provider of SOHO & SMB networking products and the World’s No.1 provider of WLAN & Broadband CPE products, with products available in over 120 countries to tens of millions customers. Committed to intensive R&D, efficient production and strict quality management, TP-LINK continues to provide award-winning networking products in Wireless, ADSL, Routers, Switches, IP Cameras, Power line Adapters, Print Servers, Media Converters and Network Adapters for Global end-users. In A recent conversation with ITVoice, Mr Bill Ye, TP-LINK India country Manager shares his thoughts & Views.
ITVoice: What about competition as you’re No.1?
Bill Ye: Even though TP-LINK is right now world’s rank 1 in WLAN & Broadband CPE, we believe that we should never stop innovating and our competition is with ourselves, we always try to go beyond what we have already mastered. We at TP-LINK continuously focuses on providing a good quality reliable and cost effective Value for Money networking solution to our customers.
ITVoice: What’s the benefits of in-house manufacturing ?
Bill Ye:In-House manufacturing helps us to control our cost and quality of the products what we are producing. And we can maintain quality control and customisation as per customer need which customers expect from our product. This benefits in providing customers with best technology at a reasonable price frame. it help innovation to be implement in a more efficient way, with better quality control power and more reasonable price frame.
More efficient way: We do Marketing, R&D and Manufacturing by our own,the communication loss inside team is much less compare to different work done by different third party.
Quality control: Our factory is already NO.1 in China in networking manufacturing segment, we only do networking product manufacturing for almost 18years, we are well experienced in quality control during manufacturing.
Reasonable price frame: During our 18 years manufacturing experience, we compared & selected a world class supplier chain, we got the best quality material with best cost.
ITVoice: When to use a switch or router ?
Bill Ye:In today’s world you need router in your day to day life, Internet is everything that connects you with world today, and for your gadgets to work at its best you need Internet connected to it most of time, and for Internet to be connected you will need a router to give you wireless or wired access to same. Whereas for switch in networking, it works to transfer the data to more devices through wired system, where a standard Router have 4 in-built switches but a sole switch unit will have more number of LAN ports, thus leading to distribute network to more devices. Considering Router is used by any person who has access to Internet, Switch are preferred by ISP’s, SMB and such firms
ITVoice: Comment on Green Technology with eWaste Solution.
Bill Ye:TP-LINK’s Switches adhere to Green Technology, our Switch features the latest energy-efficient technologies that can greatly expand your network’s capacity with much less power consumption. It automatically adjusts power consumption according to the link status and cable length to limit the carbon footprint of your network. When a computer or network equipment is off, the corresponding port of a traditional switch will continue to consume considerable amounts of power. Our selected switch can automatically detect the link status of each port and reduce the power consumption of ports that are idle.
ITVoice: Share your view about “Business has a responsibility to give back to community”.
Bill Ye:Every business stands on belief and trust of its customers, and as a Company we believe it’s our duty to provide this customer with what they need. Every business should has their ethics, which they should follow that will then lead in welfare of the community.
ITVoice: Which is better, a wired or wireless network ?
Bill Ye:Wired or Wireless network varies according to your needs, consider as a desktop computer and Television sets which doesn’t hold wireless network adaptability inbuilt will be more suitable with wired network, whereas your other gadgets like laptop, tablet, smartphones and other movable products which can connect to WI-FI will benefit from wireless network. Both ways are better in their own criteria and thus we at TP-LINK make sure that our customers experience smooth functioning with wired network as well as with wireless network.
ITVoice: What is your cost cutting methods to provide Performance with affordability ?
Bill Ye:Our Cost Cutting method solely strives on our effective manufacturing process and procurement form best vendors with best price. Which ensures the performance and affordability to end-users.