Motorola Joins Lenovo


Lenovo completed the$2.9 million acquisition of the Motorola Mobility on Thursday, but will continue to be a separate label in US and India, which Lenovo termed as one of its most important markets.

According to Rick Osterloh Blog, “Over the past two years we have transformed Motorola by focusing on what matters most — consumers. We’ve made huge strides in bringing the mobile Internet to millions of people around the world and improving their lives through exceptional technology, experiences and value. While we’re proud of the progress we’ve made, we recognize that there is still much more we can achieve — in innovation, reach and impact.”

The blog adde: In Lenovo we have a partner that shares our mission and that brings global scale, a diverse product portfolio and a track record of seizing strategic opportunities and making the most of them. Together we will go farther, faster. With an impressive portfolio of smartphones, wearables and PCs, our two companies will be uniquely positioned to push the boundaries of choice and value, and bring exciting new experiences to people everywhere.

Motorola will be a wholly owned subsidiary of Lenovo and remain headquartered in Chicago’s Merchandise Mart while maintaining offices around the world, including in Silicon Valley.

“The iconic Motorola brand will continue, as will the Moto and DROID franchises that have propelled our growth over the past year,” it said.

The company will continue to focus on pure Android and fast upgrades, and remain committed to developing technology to solve real consumer problems. And will continue to develop mobile devices that bring people unprecedented choice, value and quality.

“We will continue to sell Motorola handsets online and Lenovo in offline stores,” Lenovo Chairman and CEO Yang Yuanqing told reporters in a conference call. He added that while the dual brand strategy will be for emerging markets like India, the company will use the Motorola brand in mature markets like the US.

In India, Motorola sells its devices in partnership with eCommerce major Flipkart. Its range in the country includes Moto G, Moto E and Moto X as well as the Moto 360 smartwatch. It has recently unveiled the second generation of Moto G and Moto X smartphones.

Liu Jun, Lenovo Executive Vice President and President of Lenovo’s Mobile Business Group will be the Chairman of the Motorola Management Board.

Osterloh, a Motorola veteran, will remain President and Chief Operating Officer of Motorola.

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