PTron, a tech and mobile accessories brand has set its growth story on a trajectory by crossing the milestone of INR 50 crores revenue since launching in FY 15-16. From the wide array of products that PTron possesses, it has sold more than one million units making it a leading brand in this category in India. Gen Z, age group between 18-24 years, have formed the single largest consumer group for PTron products. Some of the best selling products are headphones, chargers & power banks, mobile covers and smart watches.
Mr. Ameen Khwaja, CEO of Palred Online Technology Pvt. Ltd said, “Though the brand was formally launched just over 2 years back, PTron sales grew rapidly, backed by good quality & product warranty. We have a design team that provides specification at a chip level to the manufacturers to ensure that the quality is superior and backed by warranty, while keeping the prices affordable. PTron is increasingly becoming a brand to reckon with in the #MyLuxury and value for money space, while the market is growing at 20% YOY. We are targeting to cross cumulative sales of 100 crores of PTron products in FY 18-19 making it the number 1 mid-market mobile accessories brand in India.”
The advent of festive season has given a further boost to the sales of PTron products. The robust sales season sets the stage for India’s top e-commerce firms to finish the year strongly. Going with the trend even LatestOne.com is set to get festivity fever high and provide the best products to its consumers who can gift their loved ones and enjoy their MyLuxury preferences.
One of LatestOne.com’s targets is Gen Z who have distinguished preferences and choices. They look for affordability as well as quality in a brand which is exactly what LatestOne focuses on. Latestone.com cater to the specific needs of Gen Z where emphasis is given to quality, affordability and individual gratification are likely to advance –– backed by good consumer experiences, exceptional customer service and unbending veracity.