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MMA Global India’s Chapter Unites Marketing Innovators for the First Time in the Capital City to Rethink, Relearn and Rebuild

Carrying forward the excitement from the recently concluded MMA Impact Mumbai, the eagerly anticipated debut of MMA Impact in Delhi is set to take the marketing world by storm. Scheduled for 30th June 2023, the event will take place at the prestigious Taj City Centre Gurugram, serving as the perfect backdrop for an immersive and insightful gathering of marketing professionals. The event will witness the highly anticipated launch of the ONDC playbook titled “ONDC’s Advantage X toolkit – A GTM Guide to digitise & democratise for commerce led growth,” set to be unveiled by Ghazal Alagh, Co-Founder & Chief Innovations Officer of Honasa Pvt. Ltd., and Shireesh Joshi, Chief Business Officer of ONDC. 

The playbook will provide brands and sellers with a comprehensive roadmap to unlock the full potential of the ONDC Network and drive business growth. Packed with valuable insights from the ONDC Survey, the Playbook is a must-have resource.

Further, an exciting fireside chat with Moneka Khurana and Varun Alagh, Co-founder & CEO, of Honasa Consumer Pvt. Ltd. is scheduled, where they deliberate selecting the right mix of Sniper and Bazooka techniques for businesses. 

The theme of MMA Impact, “Winning Marketing Organizations 2.0 (WMO 2.0): Rethink. Relearn. Rebuild,” focuses on emphasizing the need to adapt and evolve. MMA Impact India’s Delhi leg is set to revolutionize modern marketing practices, offering attendees the opportunity to rethink their execution methods, relearn by leveraging technological advancements, and rebuild their marketing organizations for the future. With an exceptional lineup of keynote speakers and exciting product launches, attendees can expect a transformative experience. 

This year’s Impact edition encourages conversations and expert opinions with a heightened focus on AI in marketing. The event will be headlined by panel discussions, keynotes, and masterclasses on four main conversational pillars which are the key trends and focus areas, namely- 

(1) Data – Discover how to create a data strategy, build a robust data ecosystem, and develop data capabilities that can help you drive growth 

(2) Emerging Tech – Learn about the role of AI in marketing, data tech, madtech, and immersive innovation such as the Metaverse and AR/VR that can be used in your marketing campaigns to enhance customer engagement and drive business results. 

(3) Digitising Commerce – O2O, Omnichannel, decoding ONDC, the power of CX

(4) Media – Discover new opportunities in CTV, e-commerce advertising, Voice & Audio, Content Marketing, Influencer marketing, Brand safety, and Measurement that can help you stay ahead of the competition

Following the launch of the playbook, a power-packed panel discussion awaits, featuring e-commerce experts and decision-makers. Key industry leaders and influencers will grace the stage in Delhi, sharing their invaluable insights and expertise. Attendees can expect to hear from a distinguished lineup of speakers who are at the forefront of their respective fields. 

Rohit Dadwal, Managing Director APAC at MMA Global with also be present at the event, where he will reveal interesting insights on “The State of AI in Marketing”, a global study conducted by the MMA. Amit Jain, MMA India Board Chair and Chairman, L’Oréal India will set the tone for the need to learn from insurgents. 

Further, Amrita Thapar, MMA India Board Member and CMO, of Microsoft India will also share her expertise in technology-driven marketing strategies. To add to the illustrious agenda, Rajesh Ramakrishnan, MMA India Board Member Managing Director at Perfetti Van Melle India will share some lessons from the Modern Marketing Reckoner, where he talks about transforming to thrive through his passion for photography. These accomplished individuals represent a diverse range of industries, ensuring a rich and diverse discussion on modern marketing practices. Attendees can also look forward to hearing from Ritika Taneja, Head of eCommerce at GroupM; Rashi Narang, Founder of Heads Up For Tails; and Rahul Agarwalla, Managing Partner at SenseAI Ventures. 

Reflecting on the upcoming event, Moneka Khurana, Country Head and Board Member of MMA India, said, “As someone deeply invested in the industry’s growth, I can safely say that it is imperative for marketers to regularly come together to identify relearning and rebuilding opportunities for growth. MMA Impact provides an excellent opportunity to build meaningful relationships, get fresh ideas and solutions, meet influencers, and connect with audiences. With an esteemed lineup of industry experts, the Impact event in Delhi will foster discussions on innovative strategies and the evolving landscape of marketing that will help you stay in tandem with the ongoing transformation. This event will empower you to shape the future of your organizations and embrace untapped possibilities.”

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