Microsoft announces Trade-In Scheme for SMBs


Microsoft Corporation (India) Pvt. Ltd. today announced the launch of a Trade-In Scheme for Small and Medium Businesses (SMBs) in India. Through this scheme customers can sell their legacy hardware with the option to use the proceeds towards obtaining monthly credit on Windows Azure, based on an upfront initial commitment.

“SMBs are the force drivers of the Indian economy and require agile, flexible and scalable infrastructure to help manage their costs well. This is a fantastic opportunity for SMBs to get value for their legacy hardware and at the same time leap to the cloud using Windows Azure. This transition will help them reduce maintenance costs and get future ready on a modern platform.” said Karan Bajwa – Managing Director, Microsoft India.

Windows Azure is an open and flexible platform on the cloud that allows users to build, deploy and manage applications on a Microsoft-managed datacentreOnce SMBs have opted for Windows Azure usage based on the exchange value of their legacy hardware [See Box] they will be able to work with any of Microsoft’s Azure circle partners to migrate and expand their infrastructure on Windows Azure. The Trade-In scheme is yet another step in a series of initiatives that Microsoft has undertaken to enable SMBs to leverage the opportunity and value that cloud offers.

“As we work with SMBs, it is clear that they are looking at growing their businesses with minimal investments. This is a great opportunity for them to convert their existing capital expenditure to operating expenditure and scale as they grow.” said Phani Kondepudi – CEO 3X3 Connect.

“We believe this is a game changer for our SMB customers who have deployed their legacy servers in a co- located model to transition to a public cloud.” said Ajith George- Co-founder and Director, Sysfore.

The cloud model provides businesses significant benefits in terms of economics, agility and focus. “With the new Trade-In scheme, SMBs will now have the opportunity to jumpstart their transition to the cloud and reap significant benefits.” saidMeetul Patel, General Manager, Small and Medium Businesses, Microsoft IndiaThe Trade-In Scheme is valid fromMarch 20, 2014 to June 30, 2014.


Microsoft is committed to the SMB segment in India. Through its 10,000 strong partner network, Microsoft is reaching SMBs in over 250 cities in India.


About Microsoft India

Founded in 1975, Microsoft (NASDAQ “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 6,000 employees, engaged in sales and marketing, research and development and customer services and support, across nine Indian cities – Ahmedabad, Bangalore, Chennai, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi and Pune. Microsoft is committed to touching and transforming lives and businesses in India through technology.

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