August 7, 2020

Micromax Puts 10,000 Yu Yureka Smartphones Up for First Sale on Tuesday



Micromax subsidiary Yu Televentures will offer 10,000 units on the first sale of its Yureka smartphone via Amazon India on January 13.

The Yu Yureka smartphone will be available to buy starting 2pm IST on Tuesday for registered users from Micromax’s official online partner for the handset. Micromax’s new Yu brand of Cyanogen OS-based smartphones last month announced the early closure of registrations for the first sale of its Yureka smartphone, due to the “overwhelming response” received by the firm.

Micromax co-founder Rahul Sharma told PTI, “We saw unprecedented response with over three lakh registrations. Registrations were to be open till December 25. However, owing to the mega response they had to be closed a day earlier.”

Sharma also added that the company saw elicited interest from overseas markets for its Yu Yureka smartphone, despite that the registrations were within India.

He also pointed that the company is working to ramp up the units. “We are working on ramping our capacities. Given the kind of enthusiasm that we have seen, we will increase the number of units put out for sale gradually,” Sharma said.

The Yu Yureka has been priced at Rs. 8,999, and sports some rather impressive specifications at the price. The dual-SIM smartphone features Cat. 4 4G LTE connectivity, and run Cyanogen OS 11 based on Android 4.4.4 KitKat. It bears a 5.5-inch HD (720×1280 pixels) IPS display with Gorilla Glass 3; a 64-bit 1.5GHz octa-core Snapdragon 615 SoC (MSM8939); an Adreno 405 GPU; 2GB of RAM; a 13-megapixel Sony Exmor CMOS sensor rear camera with an f/2.2 aperture and flash; a front-facing 5-megapixel fixed-focus camera; 16GB of inbuilt storage expandable via microSD card (up to 32GB), and a 2500mAh Li-Po battery.

Written with inputs from PTI