Micromax launched a 32-inch LED TV on Snapdeal.

Phone maker Micromax on Monday launched a 32-inch LED TV which would be sold exclusively on e-commerce platform Snapdeal.com.

This is the first time Micromax has entered into a deliberate partnership with Snapdeal.com to launch its latest offering, the e-retailer said in a statement.

Priced at Rs. 16,490, 32-inch LED TV (Micromax 32T42ECHD) has features like a Zero Dots LED panel, narrow bezel design, ultra-low power consumption, USB play supporting all ‘audio and video formats’, as well as HDMI and VGA ports to give additional viewing options, it added.

The smartphone producer had ventured into the panel market in October 2012 by launching its range of LED TVs.

Rajesh Agarwal, Micromax Managing Director and Co-Founder, had then said: “Televisions [are] a natural progression. As customers evolve, they want their devices and experience to be smart and personal. We aim to partner the growing aspirations of the digital consumers at all levels.”

According to Snapdeal, the new 32-inch Micromax LED TV would be available across 400 cities and will be delivered to customers in NCR, Bangalore, Mumbai and Hyderabad within two business days.

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