Meolaa, a new- age purpose driven platform launched to promote conscious consumerism

Ishita Sawant, Founder, Meolaa

Meolaa, a new- age purpose driven platform launched to promote conscious consumerism

~The brand kicks off dedicated online and offline activations along with dedicated experience centers as WeWork, Bengaluru~

Bengaluru, 15th June, 2022: A purpose-led platform curated for the next generation- Meolaa, was launched at Bengaluru’s WeWork Prestige Cube today. The brand kicked off its widespread and impactful online and offline activation plan which included dedicated experience- driven pop-ups, advanced technological augmentations within the platform and overall innovation for the commerce experience. Founded by Ishita Sawant, Meolaa is aiming to be known as one of the most inclusive shopping platforms in India.

The online marketplace, Meolaa has already on boarded 300+ brands housing 15000+ products across 6 verticals such as athleisure, loungewear, relaxed fits, and face yoga/massages among others. Some of the biggest brands that are featured on the platform are Cava Athleisure, Pulp Cosmetics, Dhaaga, Skinvest, Just Herbs, Beco, Origami Good Karma, Indigood, Kosha Yoga Co. and more. With something for everyone, Meolaa is committed to introduce more brands that addresses the conscious needs of new- age consumers across India.

Compelled by growing technology, the brand aims to resonate with the values of the next generation. Launched in conjunction with the WeWork Labs and StrongHer Ventures Arise Mixer, the first experience driven pop- up of Meolaa witnessed a participation from numerous brands including Praanapoorna, Imars Fashion, Palison, Iti Dor, Finite Skincare, Iluvia and Aiyra Skincare.

Thrilled with the overwhelming response to the launch, Ishita Sawant, Founder, Meolaa said, “The Indian retail landscape is slated to witness a radical shift with the advent of conscious consumerism. With the launch of Meolaa, we are hoping to create such a community of consumers and contemporary purpose driven brands. Our marketplace is driven by innovative, experience-driven approach that helps bridge the gap between inclusivity, sustainability and lifestyle, we look forward to closing our first year with more positive associations with brands and inspired outreach amongst our consumers.”

Backing Meolaa as one of their first few investments in India, Ankita Vashistha, Managing Partner, StrongHer Ventures shared, “StrongHer Ventures is pleased to back Meolaa, India’s leading new age e-commerce platform for Gen Z with upcoming and leading brands with a focus on trending and conscious product lines and collections. Ishita Sawant is a stellar young entrepreneur building commerce for the new age and experimental and conscious consumer in India, targeting the $200B opportunity in the next 3 years. D2C brands are on the rise and with the young earning population the addressable market opportunity is huge.”

The next generation such as millennial, Gen Z and Gen Y consumers have been increasingly expressing interest in sustainable and high-quality products. A new report by Bain & Company found that 52% consumers in urban India expect to grow their spending on planet-friendly brands in the next three years. Furthermore, today people are also looking for an inclusive shopping experience which welcomes and offers products across sizes, genders and preferences.

About Meolaa:

Meolaa is a purpose led platform curated for the next generation. Founded in 2022, the platform aims towards an innovative and experience driven approach that bridges the gap between sustainability and lifestyle. Meolaa has on boarded nearly 250+ brands across various segments that are also gender fluid and size inclusive. The company aims to build a dedicated new-age e-commerce platform that caters to sustainable brands that reflects the values, preferences and individuality of the new-age customers. Meolaa, a one-stop shop for the best D2C brands in India is backed by the reputed partners such as Swiggy, Sixth Sense Ventures, Lighthouse ventures and others. The company is also one of the first few Indian startups that StongHer Ventures has invested in with Ishita Sawant being their youngest portfolio company founder.

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