mcafeeMcAfee released its Digital Assets Survey which discovered that Indian internet users place an indicative value of Rs 25 lakh on their owned “digital assets” stored across their digital devices. The survey also showed that almost half of the respondents use 3 to 4 connected devices on average; but do not adequately secure each of them.

With multi-device usage becoming main-stream in India, the need for comprehensive and all-in-one security protection across devices becomes paramount. McAfee’ LiveSafe service addresses the need, as the industry’s first unlimited cross-device security service that uses cutting-edge facial and voice recognition technology that is well poised to protect users’ digital lives.  McAfee LiveSafe service is available through select retailers in India for a 12-month subscription.

The relevance of this solution is further substantiated by the results of McAfee’s ‘Digital Assets Survey’ which was aimed at analyzing the perceived worth of digital assets of Indian respondents and evaluating awareness levels to protect such precious data. Some of the other interesting findings from the survey are as follows:

India has the second highest perceived value of their total digital assets, with an average cited value of US$ 41,589 (Rs Twenty Five Lakh) preceded by North American (U.S. and Canada) having an average cited value of US$ 52,154 (Rs Thirty One lakh).60% store digital assets on devices that would be impossible to re-create, re-download or re-purchase. 62% of respondents claimed that they do not protect smartphones with comprehensive security.  85% of respondents claimed that they do not protect tablets with comprehensive security

“With the proliferation and adoption of multiple internet enabled devices in Indian households, there is a compelling need to store and secure personal data and identity across all the devices,” said Jagdish Mahapatra, managing director, India and SAARC, McAfee, part of Intel Security.  “McAfee and Intel are jointly dedicated towards plugging this need with cutting-edge solutions that deliver unprecedented data protection across multiple devices with simplified security management. With McAfee LiveSafe service, we are leading the way to deliver the most complete and deepest protection available with innovative features to protect all devices, identity and personal data of our customers so they can connect with confidence.”

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