Yahoo Inc’s Chief Executive Marissa Mayer is set to give rival Internet giant Google a shock.
According to reports, she might persuade Apple Inc to ditch Google as its default search engine in favour of Yahoo, with Yahoo senior vice president of mobile and emerging products Adam Cahan also working on the effort.
While rivals Google, Facebook Inc and Twitter Inc continue to post double-digit revenue growth, Yahoo’s ad sales business continues to struggle even as Mayer is trying to revitalize Yahoo’s business
Reuters quoted technology news site Re/code, which cited sources within Yahoo, as saying that Mayer’s effort is in advanced stages, with a detailed pitch already prepared for Apple executives.
Design head Ive exerts enormous influence over strategy and products in engineering and design-heavy Apple.
Google search, which has been the default search engine in iOS and powered Apple’s Safari Web browser used on iPhones and iPads for quite some time, pays Apple about $1 billion per year for traffic driven to its servers and subsequent ad network, Apple Insider said, referring to the same rumors.
Apple’s decision to stick with Google’s services over the years also reflects a desire to maintain a familiar user experience, the blog said.
