IT Voice interacted with Rajiv Singh, President, and Dyan Lu, Country Manager at Lysora Technology, to understand the company’s approach toward next-generation networking solutions and its strategic roadmap for India.
While Rajiv Singh shared insights into Lysora’s gateway-focused portfolio and AI-driven cloud networking capabilities, Dyan Lu highlighted the company’s India market entry strategy, distribution expansion, and growth plans. Together, their perspectives reflect a strong vision to build scalable, intelligent networking infrastructure while establishing a robust presence in one of the world’s fastest-growing digital markets.
Interaction with Rajiv Singh
IT Voice- Could you tell us about the range of products offered by Lysora Technology?
Rajiv Singh- Lysora offers a comprehensive portfolio of IT networking solutions, with a strong focus on gateway technologies. Our product lineup includes multiple categories of gateways designed to support varying user capacities—from small setups of around 100 users to larger environments supporting 300 users and beyond.
These solutions are built for reliability, scalability, and performance, ensuring they meet the evolving needs of modern businesses.
IT Voice- How is Lysora adapting to advancements in AI and cloud technologies?
Rajiv Singh- The industry today is heavily focused on cloud technologies, but the real transformation lies in how AI integrates with cloud ecosystems.
At Lysora, we leverage AI to enhance cloud management capabilities, making operations simpler and more efficient for customers and partners. Our goal is to deliver intelligent, cloud-managed networking solutions that improve visibility, efficiency, and overall network performance.
Interaction with Dyan Lu
IT Voice- Could you tell us more about your expansion plans in the Indian market?
Dyan Lu- Lysora Technology is an American company, and this marks our first year of entry into India. Our focus is on building a strong presence by developing networks and partnerships across the country.
We are targeting the SME and SMB segments with a comprehensive portfolio that includes routers, switches (Layer 2 and Layer 3), and cloud-managed solutions. Our offerings also include advanced technologies such as Wi-Fi 5, Wi-Fi 6, and Wi-Fi 7, along with point-to-point connectivity solutions.
IT Voice- What strategies are you adopting for market expansion?
Dyan Lu- Our expansion strategy includes both online and offline approaches. On the offline side, we are strengthening our distribution network—we already have a national distributor and are now onboarding regional distributors.
Our immediate focus is on establishing a strong presence in Tier 1 cities such as Delhi, Mumbai, and Bengaluru, which will serve as the foundation for scaling further.
IT Voice- Are there any marketing or awareness initiatives planned?
Dyan Lu- Yes, we are actively working on increasing market awareness. We plan to organize roadshows across major cities, bringing together customers, system integrators, and regional partners.
These initiatives will help us build strong industry connections and enhance brand visibility in the Indian market.
IT Voice- How do you see the potential of the Indian market?
Dyan Lu- India is a high-potential growth market with a rapidly evolving digital ecosystem. With its large population and increasing technology adoption, it presents significant opportunities for us.
We are excited about the market and are committed to building a strong and sustainable presence here.
