Letv Set To Pioneer The Virtual Reality Devices Market With The New Strategy To Build A VR Ecosystem

Letv, the leading internet technology giant, unveiled its letvstrategy of developing a VR ecosystem worldwide with the introduction of Vertical Reality (VR) headset- LeVR COOL1. The Chinese giant which recently announced its entry into the Indian & American markets, reiterated its leadership globally in open ecosystems industry with its new product launch based on the theme of “More than you can see” in Beijing on 23rd December.

This launch aimed at transforming the VR industry by vertically integrating different value chains to break the boundaries between content resources, platform and devices and create an easily accessible VR world for its users globally.

Letv together with its content suppliers both in China and overseas, will build a library of enormous VR content resources, covering various areas such as movies and TV shows, music, sport, travel, education, games, news & documentaries etc.

LeVR COOL1 is Letv’s first head mounted VR product which has been programmed to work perfectly with its Le Superphones. It features a unique EUI VR edition which is the best configuration ever compared to its high-end counterpart in the industry.

With the help of its vast media resources by Letv ecosystem, Le Superphone is a perfect complement to LeVP COOL1, making it the best VR ecosystem available in China for now at RMB 149 (US$23). It is said to be available in India shortly after the launch of the Superphones. The official sale in China will kick off at 12pm on 29th December.

Unlike other content-playing devices that have been released so far, VR device is a brand new concept and is designed for a greater sense of freedom and imagination. It is a virtual private theatre for user to fully immerse themselves in the supreme visual experience.

The premium hardware and the top-ranking operation system guarantees the users with ultimate experience. Featuring content desktop and platform, the specially designed EUI VR edition is the best of Letv’s research efforts over the years in perfecting professional image processing.

Adopting Catmull-Rom spline interpolating algorithm, LeVR COOL1 optimized its functions and achieved high-level virtualization. With Bluetooth remote control, Users can customize the desktop in terms of the type, order and other settings. LeVR COOL1 is believed to enrich user’s multi-sensory experiences, stimulating their full enjoyment in the virtual reality world.

The Indian market is already buzzing with the news of Letv’s entry and reports of the launch of its Le Max are already out. The company is also rumoured to launch Le 1s following the launch of Le Max. For the run up to the launch, Letv had organised a fans and bloggers meet-up to give them a sneak peek inside to the products. The Bangalore meetup was a huge success where fans and tech enthusiasts had a hands on Le Superphones.

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