LenovoEMC Rebrands Iomega Products and Programs Worldwide

  • Industry-leading Iomega network-attached storage (NAS) solutions now branded Lenovo® Iomega® and Lenovo® EMC® worldwide

  • Iomega social media properties rebranded as LenovoEMC

  • Lenovo® network storage products incorporate Acronis® PC backup software for dependable data backup for users

iomega_lenovo_emcLenovoEMC Ltd, a joint venture between industry-leaders Lenovo (HKSE: 992) (ADR: LNVGY) and EMC that includes the Iomega network storage product business, today announced the rebranding of Iomega products and programs worldwide, emphasizing the identity of this transformative joint venture and laying the foundation for new product and partnership announcements, beginning with a new Acronis agreement to provide PC backup software for select Lenovo® network storage products.

Brand Transformation of Iomega Network Storage Products
Effective immediately, the former Iomega-branded network storage products are available worldwide with new branding that reflects the LenovoEMC business while continuing to utilize the Iomega mark on entry-level consumer network storage products.

Lenovo consumer network storage solutions include the desktop single-drive Lenovo® Iomega® EZ Media and Backup Center (former the Iomega® EZ Media and Backup Center), and two models in the Lenovo® Iomega® ix series of network storage products (formerly the Iomega® StorCenter™ ix series): the desktop double-drive Lenovo® EMC® ix2 Network Storage, and the desktop quad-drive Lenovo® EMC® ix4-300d Network Storage.

Lenovo high performance professional network storage products (formerly known as the Iomega® StorCenter™ px series) include three desktop models and three rackmount array models, which scale up to 48TB of capacity:

  • The desktop double-drive Lenovo® EMC® px2-300d Network Storage
  • The desktop quad-drive Lenovo® EMC® px4-300d Network Storage
  • The desktop six-drive Lenovo® EMC® px6-300d Network Storage
  • The  Lenovo® EMC® px4-300r Network Storage Array
  • The Lenovo® EMC® px12-400r Network Storage Array
  • And the top-of-the-line Lenovo® EMC® px12-450r Network Storage Array.

“The LenovoEMC joint venture is based upon the success of the Iomega network storage solutions business and our plan at Lenovo to develop a unified storage platform within Lenovo’s Enterprise Product Group,” said Roy Guillen, vice president, Enterprise Product Group, Lenovo, the majority owner of the joint venture.  “With the transition from the highly successful standalone Iomega brand to the power of the combined Lenovo and EMC brands, our Lenovo network storage solutions from the LenovoEMC joint venture will continue to evolve in features and capabilities as world class network storage that complements server products from the Lenovo Enterprise Product Group.  This is an important element in Lenovo’s continued growth in the PC Plus world.”

Joel Schwartz, senior vice president and general manager, Global New Business Development, EMC, said, “The LenovoEMC joint venture marks a rebirth for the Iomega network storage solutions business with the support of two industry leaders, Lenovo and EMC.  The sub-$25,000 segment of the storage industry is one of the fastest growing parts of the market, and we believe the LenovoEMC product portfolio will continue to be at the forefront of the industry.”